On February 19, at the ARA exhibition held in New Orleans, USA, Zoomlion brought a variety of high-quality equipment to the show, demonstrating the strength and innovation ability of China's intelligent manufacturing equipment. The world's largest equipment and event rental exhibition attracts a large number of professionals every year. In recent years, the demand for miniaturized equipment in the North American construction machinery market has been increasing, Zoomlion fully understands the market and has made adaptive improvements for the North American market, and has launched a variety of "small and beautiful" ingenious products.
Among them, Zoomlion brought two miniature equipment, ZE35GU excavator and ZS090V skid steer loader, as well as a variety of attachments. These two products have been improved for the needs of the North American market and are more in line with the needs and preferences of local customers. The ZE35GU excavator adopts a stronger chassis structure and strengthened working device, and a customized load-sensitive hydraulic system improves the micro-control of the whole machine. ZS090V skid steer loader has the function of in-situ steering, and can be equipped with more than 200 functional attachments, realizing small space, multi-functional, multi-scene construction. These two products have attracted a lot of interest from North American customers, many of whom have come to take a test ride and inquire about purchasing information.
In addition to these two products, Zoomlion also displayed a variety of forklift models such as straight arm aerial work platform and SD35, YB16R, etc., which attracted the attention of many visitors. Zoomlion's products are recognized and favored by North American users, and not only have more than 10 million yuan of orders have been obtained on the spot, but also many customers have expressed their purchase intentions.
In the past 17 years, Zoomlion has been committed to cultivating the North American market and building a logistics network and spare parts system by establishing subsidiaries in North America. By providing better products and complete services, Zoomlion creates greater value for global customers and achieves win-win cooperation.
The incident has attracted widespread attention and discussion on the Internet. Many netizens have expressed their appreciation for Zoomlion's products and recognition of China's intelligent manufacturing. Some people praise Zoomlion's products for being highly adaptable and innovative, and able to adapt and improve to the needs of different markets. Some people also congratulated Zoomlion on its achievements in the North American market and looked forward to the future development of Zoomlion.
There are several similarities between this incident and previous similar incidents. First of all, similar industry exhibitions and exhibition events often become a platform for companies to showcase their strength and products. Global exhibitions like ARA in the United States often attract a large number of professionals and enterprises to participate, which is a good publicity opportunity for enterprises. Secondly, when companies like Zoomlion enter the international market, they will make product improvements and adaptation adjustments to meet the needs of consumers according to the needs of the local market. This market-oriented strategy is very common in globalization strategies. Finally, Zoomlion's acquisition of orders and intended orders in the North American market is similar to the experience of other companies in obtaining orders in market exhibitions.
The impact of this incident on society is mainly to demonstrate the strength and innovation ability of China's intelligent manufacturing equipment. As a leading enterprise in the field of construction machinery in China, Zoomlion provides an opportunity for professionals from all over the world to learn about China's construction machinery enterprises by participating in the ARA exhibition in the United States and showcasing high-quality products. This has a positive effect on promoting the internationalization process of China's intelligent equipment and enhancing the influence of Chinese brands.
In terms of the latest developments in the incident, it is reported that Zoomlion has received many orders and intended orders at the ARA show in the United States, demonstrating the competitive advantage of its products in the North American market. These orders and intended orders will promote the development of Zoomlion in the North American market. At the same time, Zoomlion said that it will continue to increase investment in the North American market, provide better products and services, and achieve win-win cooperation with North American customers.
Zoomlion demonstrated the strength and innovation ability of China's construction machinery enterprises at the ARA exhibition in the United States, and obtained orders and intended orders, which played a positive role in promoting the internationalization process of China's intelligent manufacturing equipment and enhancing the influence of Chinese brands. Zoomlion will continue to increase its investment in the North American market and create greater value for global customers. What is your view on Zoomlion's performance at ARA in the United States? What are your expectations for the development of China's intelligent manufacturing equipment? Welcome to leave a message to discuss!