Just now, this famous large company suddenly declared bankruptcy, which plunged stores all over the world into panic.
The current business environment is already very difficult to operate, and there is a well-known large company that can no longer support it and is on the verge of bankruptcy.
According to Bloomberg, on February 13,
Body Shop, a British cosmetics chain, said it had filed for bankruptcy protection in the UK after several years of financial crisis, and the sudden news sent stores around the world into a panic.
A world-famous enterprise declared bankruptcy.
The word "body performance" is familiar to everyone.
In 1976, Anita Roddick and her husband founded a soap, cream and cosmetics retail company, one of the first companies to advocate ethical consumption, focusing on fair business practices that are not subject to animal testing. The company was a successful company in the 1980s when it was listed on the London** market and now has stores in more than 80 countries around the world, many of which are licensed.
Over the course of 48 years, Body Shop has gone through countless times. In 2006, the company was acquired by a cosmetics company called L'Orè Al; And in 2017, it was sold by a Brazilian beauty company, Natura for 8 billion euros**.
Then Natara, in order to pay off the debt, sold the Asopp Company and the Didi store. A German company called "Areus" only bought the "body store" in November 2023.
Ian Bickley has also painted a beautiful blueprint for creating a sustainable and profitable environment for growth with Aurelius.
However, just three months later, the deal was closed, Bickley was gone, and the once-proud British British company had gone into bankruptcy proceedings, with more than 200 stores on the verge of collapse and more than 2,000 people in danger of losing their jobs.
This sudden news sent more than 3,000 stores around the world into a panic.
Many people are worried that if Body Shop announces its closure in the UK, their world stores will also close down, and they will never find this cheap cosmetics again.
Body Shop emphasised that during the period of bankruptcy protection, they will be doing both online and offline.
Only within the UK.
It cannot be used worldwide.
Franchisees. 
3 companies**, which were bought only three months ago.
Rome wasn't built in one day.
The Body Shop's problems existed before Aurelius took over, and when brands like Lush and L'Occitane came in, competition in the cosmetics space for renewable products became more and more intense.
By the time Aurelius agreed to buy the company, it had already opened 2,500 stores in more than 70 countries, but there was also a problem that the company was operating too broadly and some regions were not yet profitable.
For this recent transaction, there are some private equity and hedges**"They think it's a mess.
Of course, Aurelius had overestimated his ability to manage the company, and he believed he could focus more on the "dance field" than on the natura.
But, in fact, the company did not have a breakthrough development in "physical stores": promoting online shopping, re-establishing the image of the "body store" as a supporter of ethical capital.
But it is clear that this approach will not work.
With the departure of former CEO Bickley, as well as a large group of senior executives, including the chief counsel, more questions began to surface.
Even some other former executives have claimed that they are owed wages.
At the end of January, Body Shop had decided to sell some of its lost overseas divisions in France and Germany to a family office.
On 13 February, the company "Butcher" began filing for bankruptcy in the UK.
Now, Body Shop emphasises that "this move is only for UK operations, not for franchisees around the world."