After Dong Yuhui became popular with the goods, the three words "Dong Yuhui" have become well-known and commercially valuable. In particular, after the Dongfang selection incident, the commercial value of the three words "Dong Yuhui" was further amplified, and many institutions or individuals quickly smelled the business opportunities behind the name and began to preemptively register "Dong Yuhui" as a trademark, before and after which about 23 companies and individuals submitted information to apply for registration of "Dong Yuhui".
The industries involved in registration are also diverse, in addition to the common food and education, there are also gardening, entertainment, accommodation, and even material processing.
However, most of the above have been rejected, and the company behind Yu Minhong has applied for 17 categories of "Dong Yuhui" trademarks, and basically all those who can apply have been applied.
In addition to stepping up the action of trademark registration, Dongfang Selection also complains and sues against the current infringements, resists slander, attack and abuse on the Internet, and protects its own rights and interests.
During Dong Yuhui's preparation for "Walking with Hui", he learned the lesson of the trademark being preemptively registered, and the company with Dong Yuhui as the legal person also quickly applied for the registration of "Walking with Hui" and "Yu Hui Walking" as trademarks, and did a good job of protection from the beginning, and the current status of these two trademarks is pending substantive examination.
Founded in December 2023, Dong Yuhui is the legal representative, executive director, and manager, and the supervisor is Yu Minhong, which is also Dong Yuhui's own company in a legal sense.
After the live broadcast of Oriental Selection became popular, "Oriental Selection" was also applied for registered trademarks by many parties, but many of the "Oriental Selection" trademarks applied by New Oriental Company have been successfully registered, while most of the trademarks applied by other companies have been rejected or invalidated.
However, the trademark "Dong Yuhui" is owned by Dongfang Selection, not Dong Yuhui personally.
Interestingly, there was a live broadcast room called "Western Selection" on the Internet, which also applied for registration and live broadcasting, and its ** male anchor was seven points similar to Dong Yuhui, and after being reported, this trademark was not successfully registered.
"Southern Selection" and "Northern Selection" have been applied for registration by many companies, and the classification involves convenience food, catering and accommodation, advertising sales, etc., and for a time "XX Selection" has become a popular trademark registration.
Competing for brands and commodity registration, one is to compete for visible interests, the other is to curb and eliminate the opportunity for opponents to become bigger and stronger, and the third is to maintain their own image and the need for safe development.
At present, "Walking with Hui" is getting better, with 8 fixed anchors, more than 15 million fans, and more than 1500 million, once ranked first in the list of goods.
Mr. Yu Minhong also seems to be fully supporting the development of "Walking with Hui", not only bringing goods to the first day of the live broadcast event, but also inviting entrepreneurs from Yabuli to visit the company, and continuing to invite cultural celebrities to conduct interviews in the live broadcast room of "Walking with Hui".
Dong Yuhui embodies the image of a young man who loves to read, is kind to others, works seriously, is humble and polite, and his own experience is also very inspirational, spreading knowledge, promoting beauty, encouraging others, and sharing joy, these beautiful characteristics have inspired everyone's interest and love for him.
We all hope that there is a Dong Yuhui by our side, and many people also hope that they will become the second Dong Yuhui, but how many can do it as hard and serious as he is!