In his own words, in the past few years, he handed over the business to his daughter, who is nominally the president, but he himself has not been out of management and has always been the actual controller of Metersbonwe.
After his daughter became the head of the house, Metersbonwe's performance declined seriously, and he once relied on selling properties as cash flow to invest in the next step.
After careful consideration, Zhou Chengjian returned to the front of the company. He said that in the past, he did not completely detach himself from the company's management, and the implication was that this kind of seemingly unmanaged state was actually very bad.
He also admitted frankly that his comeback may not have a daughter who can manage it well.
He said this is the humility after a thousand sails, and it is also the prudence that has experienced the ups and downs of the market.
But I am optimistic about Zhou Chengjian's comeback, he is different from Huang Guangyu, Huang Guangyu is basically isolated from the times in prison, and the most serious thing is that his time in prison is an era of great changes in China's retail industry, he is not ruthlessly abandoned by the times, but his cognition has fallen far behind the times.
Zhou Chengjian is different. He has been closely following the changes in the business ecosystem.
And what I admire most about him is his honesty and rekindling his passion for entrepreneurship. He was honest about the difficulties that Metersbonwe had encountered in the past, did not shy away from it, and took all the responsibility on himself.
More importantly, he embraces the times, embraces change, and embraces new business models such as live streaming with the spirit of an entrepreneur. Now he basically eats and lives in the office, in Hangzhou, and in Shanghai.
People who are nearly 60 years old personally led the team to do a live broadcast in Hangzhou for half a year. The best way to perceive and grasp the new business form is to practice it yourself. Really understand the similarities and differences between electronic shelves and physical shelves.
He set a standard for himself, assuming that he went back to 30 years ago, how he did a good job as a tailor, he will use this spirit to do a good job in new retail in the scene of new retail.
A good stitch and a thread, how many successful entrepreneurs, has long been out of the front line, just in the office to point out the country, what's more, the company is bigger, the office politics will come out, all day long what he hears is what he wants to hear, what he sees is what he wants to see, all day long in the information cocoon.
If you can't see the real situation, you certainly can't make the right decisions.
He said that the reason why he made a comeback is that he likes it, he has been in the industry for decades, of course he likes it, and he can't rest assured. Secondly, it is also self-confidence, he firmly believes that the business form has changed dramatically, but the essence of business has not changed, good products, good **, good purchase experience, these three offline and online have not changed.
Of course, I would like to say that, more importantly, the pattern of the brand formed by these three points has not changed. Product, ** and experience, must converge on consumer brand awareness, in the past Metersbonwe performance declined, it seems to be a management problem, its essence is that the brand image has become blurred, the cognition in the consumer's brain has become blurred, it seems to be unable to clearly represent what.
Therefore, the most important and core thing about the return of the respected Chairman Zhou is to reshape the Metersbonwe brand and reposition Metersbonwe.
Zhao Chongfu, a brand strategy expert, is one of the practitioners who best understand positioning theory and super symbols in China, and uses positioning ideas and super symbol methods to empower brands to grow healthily.