The film "Hot and Hot" exceeded 2.3 billion at the box office as of 0:00 on February 16, which attracted widespread attention. Late at night on February 16, director Jia Ling responded to the film's remarkable success via Weibo and explained why she chose to shoot the film.
Jia Ling said on Weibo: "I knew that you could get that this is not a ** movie after watching the movie, and it has nothing to do with boxing." Many people asked why they made this movie, and I wanted to shout: because of love! Because I want to love! In 2024, everything is in time, remember to love yourself! ”
The film was not only a huge success across the country, but also caused an enthusiastic response in Jia Ling's hometown of Xiangyang, Hubei. The crew came to Jia Ling's hometown at 13 o'clock on the sixth day of the first lunar month on February 15 to hold a roadshow, bringing a unique movie feast to Jia Ling's hometown.
Xiangyang, as Jia Ling's hometown, has many tribute shots in "Hot and Hot", such as the bus named after Xiangjiang, the gymnasium, and the Xiangyang beef noodles that appear at the end of the film. Regarding the affectionate expression of her hometown, Jia Ling said: "There are so many delicious and fun things in Xiangyang, and I want to do my best to let more people know my hometown." ”
After the film screening, Jia Ling led the main creator of the crew to appear, and the audience shouted "Welcome home" in Xiangyang dialect, and Jia Ling also responded in her hometown: "Happy New Year, everyone!" Is the movie good? It drew an even more enthusiastic response from the audience: "(The director) is so beautiful!" "The movie is good! ”
Jia Ling also mentioned her love for Xiangyang beef noodles in her response, but due to the sensitivity of her body in the process, she smiled and said: "(After 100 catties) beef noodles are not so edible, they are too oily......."Now the body is not very stable and sensitive, and if you drink alcohol or eat oily things, you will not be able to stand it. (*process) really hard, went home to be honest. ”
This homecoming event not only provided the audience with an opportunity to get close to Jia Ling, but also integrated Jia Ling's emotions into the promotion of the film, making the promotion of the film in her hometown more deeply rooted in the hearts of the people. The success of "Hot and Hot" is not only behind the box office figures, but also the deep emotional integration between the director and his hometown, which has become a good memory in the hearts of the audience.