On February 20, Dong Yuhui responded to the question of returning to his hometown for the Chinese New Year in an interview. He said that the film crew and the local organizers were not part of the entourage, and they were just working together to make a documentary to promote the beauty of their hometown. However, due to the excessive size of the battle, it caused controversy and accusations. Dong Yuhui expressed regret for this incident and emphasized that his original intention was to promote the beauty of his hometown.
At the end of last year, Dongfang's selection of "small essay incidents" attracted widespread attention. This incident attracted Dong Yuhui a lot of attention, and made him the cultural assistant to the chairman of New Oriental Education and Technology Group, the vice president of Cultural Tourism Group, and the senior partner of Oriental Selection. This appointment shows Yu Minhong's recognition and trust in Dong Yuhui, and also indicates his important position in New Oriental.
On December 26, 2023, Dong Yuhui's new account "Walking with Hui" obtained platform certification. The management of Dongfang Selection said that "Walking with Hui" is a subsidiary, which is 100% controlled by Dongfang Selection, and Dong Yuhui can decide to sell goods independently. This news has attracted a lot of attention because it means that Dong Yuhui will have more autonomy and more opportunities to showcase his talents. At the same time, the establishment of the subsidiary of "Walking with Hui" also marks that Dongfang Selection is developing in a more diversified and open direction.