A few days ago, Uncle Che learned from relevant channels that Toyota announced its sales data for 2023, and the cumulative sales of Toyota Motor (including subsidiaries Daihatsu Automobile and Hino Motor) in 2023 will be 11233039, a year-on-year increase of 72%；Toyota's global sales in 2023 will be 10.31 million units, a year-on-year increase of 77%；Global production was 10.03 million units, up 11. year-on-year1%。It is worth mentioning that Toyota's pure electric vehicle sales in 2023 will only be 104018, and its total sales still account for less than 1%.
Judging from the published sales figures, we found the reason why Akio Toyoda looks down on electric cars. Previously, Toyota CEO Akio Toyoda said in an interview that electric vehicles are not environmentally friendly and cannot be separated from policy support. In addition, it believes that electric vehicles are "low-end products" and should be resisted to the end, and electric vehicles are a technology that has existed for a long time, and Toyota launched electric vehicles in the 90s of the last century.
However, saying such a big thing, Akio Toyoda is indeed confident, after all, Toyota's new car sales in 2023 speak for themselves, obviously electric vehicles are not Toyota's focus today, but is it really because electric vehicles are low-level products so Toyota doesn't pay much attention? Uncle Che believes that Toyota is actually betting on the wrong one, choosing the latter between electrification and hydrogen energy, and monopolizing most of the patents, resulting in the high cost of other car companies to develop hydrogen energy vehicles, but the electrification threshold is lower and easy to promote, and Toyota's focus is not on electric vehicles now, but as the market share of electric vehicles continues to rise, it will have a change of heart one day.
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