Recently, Wuxi Taihu International Expo Center held the first NYBO Elite Club Competition. This basketball feast brought together 28 teams and more than 250 young players from all over the world, and after four days of 130 games of fierce competition, the champions of the four groups of U8, U9, U10 and U12 finally emerged. As the official electrolyte water of the NYBO Youth Basketball Open, Hydration provided timely hydration support for the players and contributed to the successful conclusion of the event.
Since its inception in September 2017, with the support of the Department of Youth Sports of the General Administration of Sports of China, the Chinese Basketball Association and the China Secondary School Sports Association, the NYBO Youth Basketball Open has become an exclusive youth basketball event. Today, NYBO has a footprint in 150 cities across the country, has more than 170 regional partners, and provides event services for more than 100,000 basketball teenagers aged 4-16 every year. In the 2022-2023 season, NYBO has expanded its competition area to Hong Kong and Macau, providing nearly 80,000 events for more than 230,000 young people, further expanding its reach. NYBO has not only grown in scale, but also gained a lot in honors. It has won many awards such as "The Most Popular Youth Amateur Event of the Year" and "The Best Sports Vitality Event of the Year", and has also been praised and recommended by the official "Quality Sports Event" of People's Sports. Its ** volume continues to grow, and the ** spread in a single season exceeds 220,000 frequencies,** worth more than 200 million. Especially in the 2022-2023 season, the frequency of transmission is as high as 840,000 times, worth 2 last season4.2 billion, covering 5 people last season5.8 billion. As a high-profile event IP, NYBO's influence is increasing day by day, and its youthful attributes have also attracted the attention of many brands. Hydration has once again joined hands with NYBO to enter the third year of cooperation and continue to lay out the layout on the youth basketball track. Hydration is an electrolyte water product under Dongpeng Beverage Group, with an electrolyte content of 400mg per liter, which can quickly replenish the water and electrolytes lost by the body due to sweating during exercise, helping athletes maintain abundant energy and vitality. This complements the spirit of the basketball tournament and has become the cornerstone of a deeper cooperation between the two sides. On the basis of continuing the close working relationship, the new season will increase brand investment and achieve mutual benefit with the event. Enhance communication between brands and consumers by expanding the coverage of full-season cooperation, focusing on key competition areas to create exclusive brand presentations, and innovating booth interaction models. At the same time, through measures such as the title award column and the binding of live broadcast platforms such as "My Olympic Basketball", more players will be attracted to participate in the game interaction, and the product association of "playing ball is hydrated" will be continuously strengthened. The NYBO Elite Club Competition is a new attempt by the NYBO Organizing Committee based on the club alliance, and teams from Singapore and Hong Kong are specially invited. The aim of this exchange is to allow Continental clubs to learn from more international teams. It is reported that NYBO will also introduce international competitions this year to provide better event services for more basketball youth. At that time, Hydration will continue to work with NYBO to help upgrade the event service and contribute to the development of Chinese youth physical health and basketball sports.