Recently, the 2023 Hangzhou International Industry Expo was held in Hangzhou, with the theme of "Rising Tide and Future", showing the prosperity and development of the industry, and creating an international and professional industry exchange platform for domestic and foreign industry enterprises. The expo released the **industry***2023 China's ** industry development report - * Top Ten Trends in Science and Technology Development (2024-2026)", which conducted an in-depth analysis of the development trend of ** science and technology in the future, and provided an important reference for the development of ** industry.
The report points out that network transmission technology, blockchain technology, artificial intelligence, virtual and reality technology have become an important driving force for the industry trend. Among them, network transmission technology will promote a new ecology of all scenarios, promote industry integration and co-construction of application scenarios.
The strong coverage of 5G network construction will break the fields limited by transmission technology in the industry, including human-computer interaction, remote collaborative performance, AIGC content generation, etc., and combine with cultural tourism and commercial resources in a "first-class way" to create a digital cultural matrix. The first industry in different fields of innovation cooperation model, together to strengthen the cultural industry ecology. For example, in October 2023, China Mobile Migu proposed a new model of "5G+** performing arts, and has formed a customizable and replicable toolkit that integrates multi-dimensional immersive viewing experience, online and offline check-in + metaverse digital and real integration and interaction, cultural and tourism integration to play with urban culture, and IP peripheral purchases.
And the role of artificial intelligence in the ** industry will also undergo a major transformation. In the field of creation, AI will transform from an accessibility tool to a partner. For example, with the help of AI technology, Lingdong Technology comprehensively reduces the difficulty of a series of professional work such as lyrics, composition, arrangement, singing, and mixing in the production process, so that a person who does not have music theory knowledge can also create first-class products with the blessing of DeepMusic; NetEase Cloud** launched a one-stop AI** generation tool, **enthusiasts or singers only need to input inspiration, AI can assist in completing words, songs, arrangement, singing, and after generating the first draft of AI, it supports collaborative adjustment of lyrics and songs.
In the field of performance, AI is breaking down the barriers of singing, and through the use of creative tools such as vocal timbre synthesis and conversion capabilities and humming timbre conversion, it helps creators in different fields realize the possibility and diversity of singing. For example, with the help of artificial intelligence timbre conversion tools, it is possible to sing original works with "AI Yanzi Sun" and "AI Jay Chou". In terms of AI singing synthesis, "AI singers" have presented richer, higher-quality, and more humanized singing timbre and singing skills. For example, Ace Studio AI singing synthesis software can synthesize AI singing voices in real time, making the realism of virtual singers infinitely close to humans, and supports exporting various forms of audio files, which is convenient for producers to carry out further post-production editing. In the future, ACE Studio and other AI singing software will not only further optimize the authenticity and expressiveness of singing, but also gradually support more singing methods, singing forms, and singing languages, such as ethnic singing, chorus, rap, etc., so that the singing timbre and singing form will be richer.
Simple production and editing tasks may be replaced by AI software, market analysis, consumer behavior, etc. are done through AI, and the platform's song recommendation and classification rely on efficient AI algorithm ......In the future, when the industry needs talents, Wang Xuan, a professor at Communication University of China, pointed out that jobs such as basic production may be replaced by artificial intelligence.
At the same time, artificial intelligence will also give rise to new jobs in the industry. For example, technology experts who know how to apply the latest technology to production, performance and promotion, copyright management and legal counsel, user experience designers who focus on software, platforms and virtual reality experiences, etc. In addition, some traditional positions in the industry will also become more advantageous under the influence of artificial intelligence, such as creative production and composition positions. Although AI can assist in creation, creative inspiration and emotional expression are still human specialties, especially in originality and artistic expression.
In short, in the future industry, with the innovation of science and technology, the industry's demand for talents and the pattern of occupational positions will change significantly. In order to cope with the change, the interdisciplinary training model has now become a new focus in the development of higher education. For example, the School of Science and Technology, together with Tsinghua University and Peking University, established an interdisciplinary tutor lineup, and recruited doctoral students in the direction of "Artificial Intelligence and Information Technology" for the first time in 2019; Communication University of China also uses interdisciplinary joint training and the State Key Laboratory of Integration and Communication to focus on cultivating interdisciplinary and top-notch innovative talents with science and engineering.
*Top 10 Trends in Science and Technology Development (2024-2026).
Trend 1: Network transmission technology promotes the new ecology of all scenarios, which will promote the deep integration of industries and the co-construction of application scenarios;
Trend 2: The application of blockchain technology in digital copyright management will improve transparency and protection of rights and interests;
Trend 3: The role of artificial intelligence in the creation of the first will change from auxiliary tools to creative cooperation and competition;
Trend 4: The integration and innovation of virtual and real technologies will promote the upgrading of performing arts experience;
Trend 5: Digital technology and Internet of Things technology will promote the new form of musical instrument manufacturing and the intelligence of musical instruments;
Trend 6: The integration of technology and education will innovate the education model and interactive learning;
Trend 7: Panoramic sound technology and spatial audio technology will build a multi-dimensional sound field and immersive listening experience;
Trend 8: The upgrade of big data and algorithms will bring about a diversified listening experience and the optimization of content production;
Trend 9: The application of digital technology in the protection of sound cultural relics will move from digital storage to cultural inheritance;
Trend 10: The impact of scientific and technological innovation on the demand for industrial talents will promote the demand for compound talents and job changes.
Related News 36 leading companies showcase their latest achievements and technologies.
This expo is the first domestic industry expo in China that integrates the whole chain of "head enterprise display, grand ceremony and artist exhibition" in the post-Asian Games era, and it is also a new exploration of Xiaoshan's layout to build a new highland for the Yangtze River Delta industry.
At the expo, Zhejiang University signed a strategic cooperation framework agreement with Xiaoshan District; The Management Committee of Qianjiang Century City has reached project cooperation with Jiayinwang Technology, Midi**, Haibei**, Tipsy Acoustics, Fu Lin***, and Zhejiang Digital ** Modern Industry College. In the exhibition area of the expo, 36 domestic and foreign leading (technology) enterprises displayed the latest achievements and technologies, allowing the audience to immerse themselves in the latest developments in the industry.
In the exhibition, the "Lingjing - Zhejiang **College Digital ** Special Exhibition" attracted the active participation of many on-site audiences with its experience and interactivity, and became a highlight of the expo.
The special exhibition is organized by a team of experts from Zhejiang ** University, and jointly participated by the Key Laboratory of Digital Intelligent Processing Technology of the Ministry of Culture and Tourism, the Department of Engineering, and the Digital ** Modern Industry College. Among them, "Light and Shadow Danqing" uses a virtual reality engine to drive spatial projection technology, adopts a new spatial audio intelligent processing technology and visual, auditory, and touch multi-sensory real-time interactive devices, and integrates the timbre of traditional ethnic instrumental music such as guqin, flute, flute, pipa, etc., and the electronic timbre formed by sound synthesis technologies such as FM synthesis, particle synthesis and sampling, so as to realize the organic integration of traditional elements and modern elements, so as to create a "real and virtual, virtual and real", "soundscape interaction, scene interaction" of the first artistic conception, Let the ancient paintings "come alive" in sound, light and shadow, create a vivid world in the painting, and let the audience appreciate the Chinese paintings of the past dynasties that have "come out" from history in an immersive painting space.
Wang Jingjing, chairman of the ** Industry Promotion Committee of the China Audio and Digital Association, said, "This expo is not only an exhibition, but also an all-round communication platform integrating exhibition, interaction, academic exchanges, high-end dialogues, and performances. We hope that through this expo, we will promote the common growth of more first-class enterprises and promote the whole industry to usher in greater and stronger development prospects. ”
Lu Yangwen.