The hit movie "Hot and Hot" teamed up with Alipay Wufu to launch a hilarious interactive activity: with the help of AI, ordinary people can also experience the fun of participating.
The Spring Festival is approaching, and the lively film market is also in full swing. Recently, Jia Ling's new work "Hot and Hot" directed and starring announced that it will be released on the first day of the Lunar New Year, bringing a feast of laughter to the audience. As a national-level festival IP, Alipay Wufu also saw this opportunity on the occasion of the New Year, and integrated AI technology into movie promotion for the first time. A unique online interactive activity - online drama small theater was born.
Relying on Alipay Wufu and AI technology, users can participate in the highlights of "Hot and Hot" as the starring role and experience the fun of movie shooting just by using face swapping technology. This innovative gameplay not only increases the dissemination of the movie, but also gives the general public the opportunity to experience the fun of film shooting.
It is understood that the reason why Jia Ling's new film chose to link with Alipay Wufu this time is to explore new ways of film promotion, which reflects the importance that film producers attach to online publicity in the digital era. They hope that with the help of Wufu, a widely known festival IP, and Alipay's technological capabilities, the film will break through traditional barriers and enter the national eye.
As the Spring Festival approaches, the activities of the online interview small theater are gradually heating up. Users only need to authorize the upload** in the Wufu Drama Small Theater to experience the joyful process of AI face swapping "participation". It is worth mentioning that in addition to "Hot and Hot", the small theater also contains "The Legend of the New White Lady", "The Legend of Zhen Huan", Stephen Chow's series of classic movies, "News Queen" and many other popular film and television clips. This undoubtedly greatly enriches the user's choice space, and also makes the wonderful plots that would only appear in the cinema have a real-life display stage.
Users shared the results of face swapping on social networks such as Douyin, WeChat Moments, and Bilibili, which drove more and more people to participate in this fresh and interesting interactive activity. Some of them incarnated as Bai Suzhen in the funny version of "The Legend of the White Snake", some played the criminals in the police drama, and some even successfully blended into the entertainment industry by changing their faces. Such results have sparked resonance and response from a large number of netizens, injecting vitality into social circles.
In order to further expand its influence, the cases of theft gangs using face swaps to deceive have also received timely attention and warnings, helping the public to establish a correct awareness of prevention. In addition, many people have smiles on their faces, and that is because they have experienced the taste of being an actor with "Takeaway Zhang Songwen" as an example. Classic footage that was previously only visible on a TV screen is now being rejuvenated with the participation of ordinary people.
Considering the acceptance of the general public, this event did not use overly complex AI technology, but encouraged people to recreate through common materials in daily life. More importantly, the goal of the event is not to please the audience, but to convey a positive message: everyone can achieve their dreams through self-struggle, as long as you want, you are possible, and this spirit of independence will be passed on to every audience during the holidays. This is also the main meaning of the film.
For the highly anticipated film at the end of this year, this cooperation with Alipay Wufu will undoubtedly be an important milestone on its way to publicity. For the audience, the event gave them an opportunity to participate in the filmmaking. In the Internet era, the director and the audience are not far away, and the process of every ordinary person contributing to their dreams is the popular legend of the protagonist of the story, adding the core to the movie, eliminating boundaries, and interaction is no longer a single choice.
According to industry insiders, artificial intelligence technology is gradually becoming the core direction of the next generation of technological revolution, and there will be more possibilities waiting for us to explore in the future. In the near future, maybe one day, you will find that you yourself have become the hot protagonist of the film in your heart.