The CCTV program "Avenue of Stars" has gradually lost its former glory, and the audience's attention has been declining, which is also directly reflected in various data: ratings have fallen sharply, and market reputation has suffered setbacks one after another.
In response to the downturn encountered in the broadcast of this program, the producers of "Avenue of Stars" have made a variety of adjustment attempts, including adding commentators, changing the host lineup, increasing player interaction, etc. However, the effect of these measures is very limited, and they have not really solved the doubts of market audiences about the program.
Aesthetic fatigue is a challenge faced by every variety show production, and even CCTV is not immune. Compared with online programs and local TV stations, CCTV is under more pressure because other programs can choose to stop broadcasting, and CCTV has a hard time giving up this signature program.
Despite this, "Avenue of Stars" continued to be produced at the insistence of CCTV, on the one hand, to provide a stage for the contestants, and on the other hand, it was unwilling to give up the pyramid easily. However, this insistence eventually affected the celebrities who participated in the hosting of the show, such as Zhu Xun and Nigmaiti, because their abilities were also questioned by the audience.
Avenue of Stars once again adjusted its strategy, not only facing the doubts of the market audience, but also having to deal with the situation of being in an awkward position. In response, the producers made a number of changes, including bringing in new faces to participate in the recording and proactively changing the airtime.
In 2024, the weekly competition of "Avenue of Stars" will be readjusted from the original Saturday ** file to Thursday ** file. This move is clearly an attempt to find a more suitable time slot, as there is a significant difference in the audience groups between the two time slots. For the producers, such a change is undoubtedly a last resort.
Occupying the Saturday slot but struggling to gain audience recognition, the producer may think it is wiser to cede this opportunity to other high-quality programs. The adjustment of the broadcast time once again confirms that "Avenue of Stars" is no longer the glory of the past, but has fallen into an embarrassing situation.
From the audience's point of view, the fundamental reason why this show has gone from being highly recognized to being rarely seen today is the loss of audiences. The audience's loss of attention stems from the decline in the quality of the program, that is to say, whether "Avenue of Stars" can be recognized by the audience, the key is to improve the quality of the program.
The producer took the initiative to adjust the broadcast time and give the opportunity to high-quality programs that are recognized in the market. While "Walk of Fame" doesn't seem to be considering a shutdown, the move to adjust the airtime shows that they want to reduce their losses and send a message of determination to regain audience recognition.
Talent shows themselves have the characteristics of aesthetic fatigue, and it is easy for the audience to lose interest for a long time. What's more, with the decline in the quality of the program's content, the audience naturally chose to give up**. Walk of Fame must face up to this reality and readjust its strategy to regain the hearts and minds of its audience.
Perhaps in future broadcasts, the way to gain market recognition is not simply to adjust the schedule, and may even involve the possibility of disconnection. Solving this dilemma requires more innovative and profound strategies.
Perhaps, in order to gain recognition in the market, adjusting the airtime may not be the only solution, and perhaps even a more radical approach may be considered, or even the suspension of the program. It is only through a more unique and forward-looking approach that a breakthrough can be found.
In the future where the show will continue, changing the broadcast time may not be the only way to solve the dilemma, and it may even usher in the situation of stopping the broadcast. Solving this dilemma requires a more forward-looking view and more innovative and effective strategies.
Perhaps, in order to gain recognition in the market, it may not be enough to adjust the broadcast time, and it may even be necessary to consider taking more radical measures or even stopping the broadcast. It is only through a more unique and forward-looking approach that you can succeed in the market.
If future broadcasts still fail to win market acceptance, adjusting the broadcast schedule may not be the only solution, and you may even need to consider the possibility of discontinuation. Solving this dilemma requires a more innovative and deliberate strategy.