Singles' Day and 618 are two of the largest shopping festivals in China, attracting countless consumers every year and generating huge sales. So, which of the two shopping festivals is more cost-effective? Which one is more likely to get you the product you want? Next, let's analyze it with data.
Singles' Day was first created in 2009 by Alibaba's Tmall** and was originally created to give singles a reason to shop, as the date November 11 has four 1s, symbolizing singleness. Later, Singles' Day gradually evolved into a shopping carnival on the whole network, and major e-commerce platforms will launch various preferential activities to attract consumers to place orders. Singles' Day sales are setting new records every year, and in 2020, Tmall's Singles' Day sales reached 498.2 billion yuan, a year-on-year increase of 26%.
618 was pioneered by JD.com in 2004 and was originally created to celebrate JD.com's founding anniversary, as JD.com's founding date was June 18. Later, 618 gradually became a shopping festival on the whole network, and major e-commerce platforms will participate in it, providing various preferential activities to attract consumers to place orders. The sales of 618 are also growing, and in 2020, JD.com's 618 sales reached 269.2 billion yuan, a year-on-year increase of 336%。
In terms of scale, the sales of Double 11 are nearly twice that of 618, indicating that Double 11 is more engaged and influential, and can better reflect the purchasing power of consumers.
The main preferential methods of Double 11 and 618 are as follows:
Full reduction: If you meet a certain amount, you can directly subtract a certain amount, such as 50 minus 300, 500 minus 100, etc.
Discount: discount the original price of the product according to a certain proportion, such as 8% off, 5% off, 3% off, etc.
Coupons: Receive coupons of a certain face value, which can be deducted for a certain amount when purchasing goods, such as 10 yuan coupons, 50 yuan coupons, 100 yuan coupons, etc.
Points: You can get a certain amount of points when you buy goods, which can be deducted for a certain amount of money in the next purchase, or exchanged for other prizes, such as 1 yuan = 1 point, 100 points = 1 yuan, etc.
Grouping: If many people buy the same product together, they can enjoy a lower price, such as the original price of 100 yuan, and the group only needs 80 yuan.
Flash sale: In a certain period of time, special discounts will be given to some products, such as the original price of 100 yuan, and the limited-time rush purchase is only 50 yuan.
From the point of view of preferential methods, there is not much difference between Double 11 and 618, both of which use common first-class means, but they are different in specific preferential strength. Generally speaking, the discount of Double 11 is greater than that of 618, because Double 11 is the last big shopping festival of the year, and major e-commerce platforms and merchants will do their best to provide the largest discount margin to achieve the highest sales. 618 is the mid-year shopping festival of the year, and major e-commerce platforms and merchants will still have spare energy to prepare for Double 11 in the second half of the year, so the discount margin is relatively small.
Of course, this is not absolute, different products and categories may have different discounts in different shopping festivals, consumers need to compare different platforms and merchants according to their own needs and budget, and find the most suitable discount plan for themselves.
Based on the above analysis, we can come up with the following shopping recommendations:
If the goods you want to buy are new products released in the first half of the year, or some popular products, then you can choose to buy them during 618, because at this time, the discount of these products may be relatively large, and the inventory is relatively sufficient, and it is not easy to run out of stock.
If you're looking for a new product to be released in the second half of the year, or something that's not too popular, then you can choose to buy it during Singles' Day, as these items may be more discounted at this time, and you can also enjoy the latest technology and features.
If the goods you want to buy are some commonly used goods, or some goods that are not affected by the season, then you can choose to buy them during any shopping festival, because the discount of these goods may not change much, as long as you feel that it is suitable, you can place an order.
If the items you want to buy are seasonal items, or some items with obvious substitutes, then you can choose to buy them during the shopping festival closest to the season, because this is when these items may have the most discounts, and you can also use them in time without wasting them.
No matter which shopping festival you choose to buy in, you must do your homework in advance, pay attention to the trend of the goods you want to buy, receive various coupons and points, compare different platforms and merchants, find the most preferential plan, avoid being confused by the inflated original price and crossed out**, rational consumption, and happy shopping.