In 2023, Bangkok, Thailand is one of the top three cities for couples to travel
AirAsia Move (formerly known as AirAsia Superapp), Asia's leading travel service platform, recently released its 2023 ranking of the world's most popular travel destinations based on user booking data. Through in-depth data mining and analysis, the results show that Bangkok stands out among many tourist destinations in the world and ranks among the top three booking preferences of users. Among them, Kuala Lumpur topped the list with its unique urban charm and abundant tourism resources; A number of other cities in Malaysia such as Penang, Kuching and Kota Kinabalu also performed well, occupying high positions on the list, demonstrating strong tourism appeal.
At the same time, Bali, an Indonesian resort, is also popular, ranking high in the survey for its beautiful island scenery and strong cultural heritage, highlighting its prominent position in the international tourism market.
Top destinations in 2023
Kuala Lumpur, Kuala Lumpur
Penang, Penang
Bangkok
Kuching kuching
Kota Kinabalu, Kota Kinabalu
Bali bali
In addition to insights into the top three destination countries, AirAsia Move has also released an in-depth analysis of other top travel trends for 2024. The data shows that Bangkok and Malaysia are the most active destinations in the region when it comes to hotel bookings. In Malaysia specifically, Penang and Kuala Lumpur are particularly popular, with significant market share. In the Philippine tourism market, the capital Manila and Boracay have shown a strong dominance in the category of vacation destinations.
A further study of consumer behaviour found that a whopping 74% of customers spend between THB 1,867 and THB 3,000 per night, preferring to choose boutique hotels with unique design concepts or themes. These hotels have won over consumers for their excellent value for money and the ideal balance between affordability and comfort.
In the traveler segment, couple travelers and solo travelers make up the largest market share, accounting for 43 percent of bookings, respectively8% and 338%。Group travelers to 13The share of bookings was 6% in third place, while family travelers accounted for 88% market share.
An analysis of travel trends for the whole year of 2023 shows that tourists are more likely to plan and book their trips and accommodations in advance. The specific performance is as follows:
Throughout 2023, tourists prefer to book the number of days of travel and accommodation in advance.
Book your hotel in advance0-3 days 407%
4-7 days 132%
14 days 120%
Book hotels and flights in advance (SNAP).0-3 days 111% 4-7 days 121% 8-14 days 150% 2 months** Dynamic Incentive Plan
From the data analysis, we can observe that the proportion of travelers who book 3 days in advance is the most significant, reaching 40A peak of 7%, followed by a three- to two-week advance booking slot. This phenomenon reveals that the majority of consumers tend to plan and lock in their hotel leisure accommodation needs during this window. For short-term business trips, the time frame for booking in advance is not limited to just a few days.
At the same time, it is worth noting the trend of booking behavior of Snap service users, who generally choose to complete flight and hotel bookings within the 8 to 14 day lead time period, and such bookings show a high level of activity. On the one hand, it is because the modern ** booking platform provides a convenient and efficient booking experience, so that users can easily achieve seamless docking; On the other hand, booking in advance can often enjoy a variety of exclusive strategies, which further stimulates consumers' enthusiasm for booking.
Top hotels in Thailand, most booked on AirAsia Move in 2023amari don muang airport bangkok
two three a homely hotel
s box sukhumvit hotel
baiyoke sky hotel
don muang hotel