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In recent years, the gap between iPhone iterations seems to be getting smaller and smaller, and there is very little innovation, and as the demand for smartphone market has deteriorated, there have suddenly been many voices from the outside world that sing the iPhone down.
Although the iPhone is still among the best in global smartphone shipments, no one knows how long this situation can last, after all, the mobile phone industry is relatively "involuted", and it is common for you to catch up.
As a well-known technology company, Apple has to face countless competitors at any time, and if it wants to stabilize its current position, it is far from enough to innovate now.
On January 30, Ming-Chi Kuo, a well-known analyst of Tianfeng Group, posted on Medium that the latest **chain survey shows that Apple's iPhone sales will decline by 15% in 2024. The analyst's meaning is clear, he believes that the decline of the iPhone will be the largest among the world's major mobile phone brands.
There are two main reasons for this, one of which is that new devices such as AI phones and folding phones are grabbing the market. Another major reason is that iPhone shipments in the Chinese market continue to decline, although Apple is still the top mobile phone brand in terms of shipments until the fourth quarter of 2023, its position is faintly wavering.
With the gradual rise of domestic brands, iPhone sales have begun to be obvious**, but Apple is also accelerating the AI research and development process, and effective software and hardware improvements will be able to attract more users, perhaps through this way to boost the sales of future iPhone models.
Analyst Ming-Chi Kuo also said that Apple will make major design changes to the iPhone about the successor model of the iPhone, but it may not be until 2025 at the earliest. In addition to the design changes, Apple will also release generative AI ecosystems or applications, and the combination of software and hardware will be comprehensively improved, and the company will once again win the right to speak.
However, the current trend of declining iPhone shipments is difficult to stop, after all, the existing iPhone 16-related content leaks are still a small fight, and there is no really eye-catching new design. However, it is still some time before Apple launches a new device, and perhaps the iPhone 16 has more changes to be discovered.
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