Before starting a serious topic, share a funny question a friend asked me:"Is a dentist a doctor? ”
Of course I know, a dentist must be a doctor. But thinking about how to answer to friends in an easy-to-understand way, according to our post-80s operation methods, it is to ask "Du Niang" in advance. As a result, I searched and found that many people asked this question.
To share this question, I would like to sayNo matter how simple the question is, there are people who don't know and don't understand! Just like the topic we are going to talk about today, those who see through it think it is very simple, but there are still many authorities trapped in it.
At present, many dentists who have just graduated often send private messages to the crazy uncleNow I am very confused, my mouth is so involuted, do you want to change careers? Is there no prospect anymore?
Career loss is more terrible than being eliminated from the industry! This disorientation can lead to anxiety, hesitation, entanglement, depression, and fear. Over time, not only do I get more and more tired of my work, but it even affects my life and makes me feel bored.
Does such serious internal friction make sense?
What really makes you confused about your work is these emotional internal frictions, like using a spoon to slowly empty yourself.
However, let's be rational, does the involution of the dental industry really have such a big impact on you?
It's often just a matter of amplifying your anxiety! The dental industry is involuted, and it is also the first to roll other positions, and finally it is the turn of the dentist. What's more, at the moment, excellent dentists are still scarce in the market!
It is always oneself that decides whether to be eliminated by the industry. Just like Wang Yangming once said, "I am self-sufficient, and I don't seek anything else." The external market situation cannot be changed by individuals, but by ourselves.
Here, Uncle Crazy shares some suggestions for your reference:
1. Embrace change
The root cause of many dentists' confusion is that the industry is changing too fast, and they are still stuck in the past patterns and habits.
In this world, the only constant is change!
Internally, we need to learn to embrace these changes! Like the implementation of centralized procurement in 2023, there is no point in complaining, if you derive a new service model according to the current centralized procurement policy, then you are ahead of many people.
Uncle Mad's work is biased towards the Internet, from more than 10 years ago, to Toutiao, Xiaohongshu, to the current 2024 **, he has also been embracing changes.
I'm a very photogenic person when it comes to shooting, but I challenge it from the bottom of my heart. I would like to share with you the content of my circle of friends a few days ago.
I'm not trying to show how good I am, on the contrary, I think I'm a normal person who just tries to share valuable content within my own level.
It's like our fathers were farmers, trying their best to cultivate their own one-third of an acre.
2. Make every effort to improve medical technology
I used to be a general practitioner in a big institution, and I especially admired him. In addition to studying abroad to learn technology, he also studied implantology and orthodontics.
Oral is actually a lot of the time it's a cross-project scenario. Like a patient with periodontal problems, there are many situations it causes, for example, it may be caused by implants in other institutions**, if there is also a general practitioner with implant ability, the method of dealing with this condition will be more mature.
This general practitioner was promoted to department director because of his strong comprehensive medical ability, solving problems for patients with many complex diseases, having a super good reputation among patients, and also creating a lot of value for the institution.
The essence of the dental industry is medical treatment, and as a dentist, good medical technology is the most basic requirement. So, instead of spending time on confusion and internal friction, take more time to learn and improve your skills.
3. Take some time to study psychology
We often take the patient's apparent politeness as a sign of trust in them, and we often feel good about ourselves, but we are also often puzzled as to why the patient is not coming back.
Patients may be polite for a variety of reasons, such as not wanting to cause trouble, being polite, or wanting to maintain a harmonious doctor-patient relationship.
This is the category of psychology. No matter what position you do, psychology is a compulsory course. Including the crazy uncle who did marketing and promotion before, many advertising creatives also use the knowledge of psychology, especially the knowledge of human nature.
4. Learn to communicate effectively
Regardless of a doctor's skill level, his first impression on the patient is also the final image in the patient's mind.
So good communication is a great plus. In the process of communication, we must be keen to grasp any sentence and every detail, and listen to the patient's main story with heart. Never ignore the subjective feelings of the patient.
Effective communication, Uncle Mad believes, is not about how good your eloquence is, but whether you are attentive, sincere, and whether you really think and solve problems from the perspective of patients.
Including me making my own IP, I often stay up late and spend my spare time, think deeply and write valuable content to share, and those who read it will definitely feel this seriousness.
5. Balance between reality and dreams
Every dentist has a dream to open a clinic!
It's good to have dreams, but it's important to be aware of the risks and keep a sense of normalcy. Before, I knew a doctor who started his own business for the first time and borrowed money directly to open 2 institutions of more than 1,000 square meters.
The stakes are extremely high in his case.
Starting a business for the first time, Uncle Crazy suggested that the risks and costs must be controlled to the minimum. In fact, there is an advantage to the fact that doctors start a business and open a clinic, if the scale is small enough, the cost can be controlled to the extreme.
Be sure to remember: entrepreneurship is a process of continuous trial and error iteration, and you must control the ultimate cost, so that the funds can carry more trial and error times and time, and surviving is half the success.
6. Adhere to the principles of medical care
In special circumstances, it is better to choose to give up performance than to adhere to medical principles.
For diseases that cannot be solved within the scope of their own technical capabilities, let patients choose a higher level of hospital to go to **, instead of holding on, so as to avoid medical accidents.
Hotspot Engine Plan 7. Learn to operate.
You may say that you don't plan to open a clinic in the future, why should you learn to run a business.
A dentist who knows how to operate, even if he does not open his own clinic, will have more core competitiveness in the workplace. When you learn to manage, you will naturally know how to manage yourself.
There is never a conflict between business and medical care, and those who say that business violates medical principles are just preconceived prejudices. Be judgmental and don't follow the crowd.
8. Be sure to create your own IP
Don't underestimate the explosive power of IP, it can amplify your influence by 10 times.
This is the highest return investment I've ever seen in running my own business, and it's the trend for the next 5-10 years.
9. Maintain the original intention
A lot of people think that values are very vain, but I don't think so.
A good value can make a person or an organization go further, and can also really create real value for others.
Finally, the crazy uncle believes that dentists can improve the happiness index of human beings! You're in a rewarding career!
Being a dentist is actually a process of self-improvement and self-cultivation.
Welcome everyone**, let more anxious dentists get out of the confusion!