Visual China.
Text |Tram pass.When I returned to my hometown during the Spring Festival holiday, I had a completely different feeling - the car with the green plate was much more visible to the naked eye.
In the past, the concept of new energy vehicles was that the uncles and uncles in the village drove out to buy vegetables every day, some were small electric luxury cars, and some were even modified from electric three-wheeled hard-top carports, and the steering wheel inside was even a motorcycle handle.
Nowadays, there are already three or four regular green cars in small villages, and the new energy vehicles in the county, although they are not as visible everywhere as in first-tier cities such as Guangzhou, but even in the case of pure power grid car-hailing, the frequency of private green cars is also very high.
I posted this idea to the automotive editorial group, and found that other editors who returned to third- and fourth-tier cities also had similar feelings.
As the leaders of the domestic new energy vehicle market, BYD and Tesla have become the two car brands with the highest frequency in the home of all auto editors with a large enough market share.
When visiting relatives on the second day of the Lunar New Year, Tesla's Model 3 and Model Y, BYD's Song Plus DM-i and Qin Plus DM-i are especially common on the road. It is worth mentioning that my uncle will drive an old BYD Qin DM back to his hometown every year, and this car has become a landmark every time I visit my uncle's house.
This BYD Qin DM was bought by my uncle in 2018, when the new energy market was far from being as hot as it is now, although BYD was already in the first echelon of the new energy vehicle market, but the villagers prefer to choose Nissan Sylphy, Toyota Corolla and other joint venture sedans, or Haval H6, Changan CS75 and other domestic SUVs.
asked his uncle why he was willing to choose BYD Qin DM at that time, and he bluntly said that he bought this car at that time because the car purchase budget could not keep up, and the monthly cost of using the car was not so high.
He added that the entry-level version of the 2018 Qin DM can be landed for less than 150,000 yuan, which is not too much different from the ** of the Nissan Sylphy in the middle version, but considering that there is a new charging station near the home, considering the cost of using the car, Qin DM is still less than 7L 100km, and it will only appear in the feeding state when running long distances. He has been driving for nearly six years, and the landing price and low cost of using the car are already more affordable than the mid-configuration version of the Nissan Sylphy.
After the simple family visit session, I saw a lot of Aion models on the way home, especially AION S and AION Y, unlike other new energy vehicles, these license plate prefixes are Yue A or Yue B (the administrative planning of Guangzhou City and Shenzhen City are respectively), such a phenomenon is unprecedented in ordinary days.
It just so happened that there was a Yue A brand AION S parked in the village. After communicating with the car owner, I learned that he is an online car-hailing driver, and he does not have to worry about the "four stops, four stops, four traffic restrictions" policy in Guangzhou with a Guangdong A license plate.
It turned out that those new energy vehicles with green license plates from other places were just a livelihood tool for the villagers, and before the end of the Spring Festival holiday, they continued to take on the responsibility of supporting their families.
Following the release of models of BYD, Tesla, Aion and other brands, the auto editors' desire to win has come up, and they have shown off other new energy brand models they have seen in their hometowns in the group.
The Lost Soul Yin, who lives in his hometown in Henan, took the lead in making a move. While chatting, he was going out shopping with his family, and on the way out and in the underground parking lot of the mall, he found a lot of new energy vehicles, in addition to the common BYD models, Wuling Hongguang MINIEV, Xpeng G9, NIO ES6 and other new power models can also be noticed.
Lost Soul also said that he saw BMW trams and Roewe trams, but he didn't take pictures. There is no basis for oral preaching, so ignore it for the time being.
Huang Huang Renzi Don't talk nonsense, he was parking in the parking lot and directly sent out a few on-site pictures, including Zeekrypton 009 and Tesla Model Y in the same frame, as well as Feifan F7, Jietu Daisheng i-DM, Chery Little Ant and other new energy vehicles.
Feifan F7, Jietu Daisheng i-DM two products in terms of ownership is indeed less than Xiaopeng and other new power models, for the time being, Huang Huang Renzi is leading the lost soul. However, a few hours later, after finishing his New Year's tasks, the Tea Governor suddenly came to life.
New models such as the Li L9 and NIO ES6 are particularly common, and in addition to this, he also found a Lynk & Co 05 PHEV and a green Lotus Eletre, both of which have a low enough market share. Suddenly, I had a huge curiosity about the net worth of the tea governor.
I thought that here, the tea governor shopkeeper won the championship of the new energy vehicle competition, until then a Xinyuan T20S EV was released, and the lore game was killed.
To get back to the point, new energy vehicles are no longer the last resort choice of consumers in first-tier cities in order to cater to relevant policies, and their audience has long radiated to consumers in third- and fourth-tier cities in China, and even rural populations.
There are two main reasons to support their choice of new energy vehicles: one is that the quality of new energy vehicles has reached the level that should meet their first range, and the other is that charging stations and other related energy replenishment facilities are also closely followed.
Huang Huang Renzi, who is in Zhanjiang City, noticed that a few years ago, there were no charging piles at all in his hometown, but this year there are several more charging stations, and the "Tea Supervisor Shopkeeper" who drove the Haval Raptors and the "Lost Soul" who drove the Xiaopeng G6 began to feel the convenience of the charging system in their respective hometowns.
To get back to the point, the reason why the frequency of new energy vehicles in non-first- and second-tier cities and rural areas has increased is that the product quality of new energy vehicles is not lost to fuel vehicles at the same priceThe external drive of new energy policies, the green card welfare policy in first-tier cities and the new energy in the countryside, is also the fundamental reason for the rapid penetration of new energy vehicles into rural areas.
According to the statistics of the Ministry of Public Security, as of the end of December 2023, the number of new energy vehicles in China reached 20.41 million, accounting for more than 30% of the total sales, of which 15.52 million were pure electric vehicles. In rural areas, the penetration rate of new energy vehicles has increased significantly from 4% to 17%.
However, it is difficult for non-first- and second-tier cities and rural areas to achieve an average level of 30% penetration of renewable energy.
After communicating with many new energy vehicle owners, it was found that the reason for their first choice of new energy vehicles is to save more fuel money, on this basis, charging pile facilities are the confidence for them to choose new energy vehicles, and those who finally chose Japanese family car owners, many of them have considered new energy vehicles, but there are no good charging facilities.
Of course, a large number of car owners have never considered new energy vehicles, and they all talk about the value retention rate of fuel vehicles. It is undeniable that many friends' first car is just a springboard, and they can sell the car at a better price when changing cars.
It can only be said that the development of new energy vehicles still has a long way to go, but as far as the current situation is concerned, the old man has faded out of the market, which is already a good start.
This year, many new energy vehicle companies have announced annual sales targets, among which BYD Group has increased its sales target by 1.5 million units; Geely Group also has a target of more than 800,000 new energy vehicles; Chery Group launched the Fengyun Sequence to strongly develop the plug-in hybrid family car market; Changan and Aion both challenged the target ...... of 800,000 new energy vehicles
These domestic auto groups all have sub-brands with different positioning, but the entry-level family car market is a battleground for them, rather than first- and second-tier cities and rural areas, which is the group's new sales target to increase sales volume.
In 2024, in order to achieve the goal, new energy brands will inevitably strongly promote the development process of the auto market, which may change the pattern of the auto market in non-first- and second-tier urban areas.