Trainee reporter Niu Siruo.
There are only 5 days left before the release of the 2024 Spring Festival movies, and as of February 5, a total of 9 movies have been scheduled, of which 8 will be released on the same day as the Lunar New Year. According to Maoyan data, the total box office of the Spring Festival pre-sale in 2024 has reached 24.5 billion yuan, but there has not yet been a leading "head work".
The Spring Festival stalls, which have repeatedly achieved box office success, have also attracted many listed companies, such as China Film, Alibaba Pictures, Guangguang Media, Hengdian Film and Television, etc., all participated in the production and distribution of this year's Spring Festival films.
Competition is fierce There is no "head work" yet
Up to now, 9 new films have been scheduled for the Spring Festival in 2024, namely "Hot and Hot", "Flying Life 2", "Article 20", "Mr. Red Carpet", "Let's Shake the Sun Together", "Bear Infested: Reversing Time and Space", "Bajie: The Nether of the Canopy", "Huang Pi: The God of Wealth Cat", which will be released on February 16, and "Breaking the War", which will be released on February 16.
According to Maoyan data, as of 14 o'clock on February 5, the pre-sale ticket office of the Spring Festival stalls in 2024 is 24.5 billion yuan. At present, the top three at the box office are "Flying Life 2", "Hot and Hot" and "Article 20", but the three films are all in the box office range of 57 million yuan to 64 million yuan, and the competition is fierce, and there has not yet been a "head work" that drives the film market.
Judging from the box office results of previous years, there is a high probability that the Spring Festival stalls will appear at the top of the box office list of the year. From 2021 to 2023, the Spring Festival films "Changjin Lake", "Man Jianghong" and "The Wandering Earth 2" all led the way, breaking the box office mark of 4 billion yuan, becoming the top three in the total box office list of that year.
Industry insiders said that this year's Spring Festival file is dominated by comedy, and compared with previous years, there may be a lack of "super blockbusters", but because it contains a number of stable high-quality content films, the schedule is still expected to maintain a better box office performance.
The return of ticket compensation to "price for volume" may become a trend
It is worth noting that the China Film Distribution and Projection Association previously stated that no unit or organization can use its dominant market position to interfere in market business activities, including film scheduling, and make restrictive arrangements for the legitimate business activities of various market entities.
Industry insiders explained: "The official suspension of the distribution of the split line means that the distribution company no longer has to pay the scheduling fee, and the scheduling fee will be supplemented by the ticket, and the theater will arrange the film independently according to the market, and the audience can also buy more preferential tickets." ”
It is reported that many of the films that are currently in the top pre-sale have launched greater ticket compensation. 40 yuan in first-tier cities and about 35 yuan in other cities, compared with previous years, it did not increase but decreased. In addition, 199 yuan discount tickets, buy one get one free ticket supplement activities are also emerging.
According to Maoyan data, the average pre-sale ticket price this year is 498 yuan, a year-on-year decrease of 42%。
Affected by this, the results on the first day of pre-sale of Spring Festival stalls immediately exceeded the same period in 2023, with the average number of people and attendance rate per game of the Spring Festival stalls increasing year-on-year, and the ticket price dropping significantly. Industry insiders said that "exchanging price for volume" may be the main trend of the Spring Festival stalls in 2024.
Jointly produced by a number of listed companies
The Spring Festival stalls attracted a number of listed companies to participate in the "hot photo" film.
At present, the top of the box office pre-sale list for the Spring Festival stalls is "Flying Life 2", behind which there are many listed companies such as Bona Films, China Film, Hengdian Film and Television, and China Ruyi.
China Film said on the investor interactive platform that the company participated in the production of 5 films including "Hot and Hot" and "Article 20" during the Spring Festival. Hengdian Film and Television said that its wholly-owned subsidiary participated in the investment of "Bear Infested, Reversing Time and Space", "Flying Life 2", "Let's Shake the Sun Together" and "Article 20", a total of 4 Spring Festival films.
China Ruyi, who took over Wanda Films in January 2024, is also very active in the Spring Festival stalls, participating in the production of 4 films "Flying Life 2", "Hot and Hot", "Article 20" and the animated film "Bear Infested: Reversing Time and Space", and these 4 films are all at the top of the box office rankings.
Guohai** analysis said that the supply of high-quality films for the Spring Festival in 2024 is sufficient, and the high enthusiasm for watching movies on New Year's Day is expected to continue to the Spring Festival, with a neutral estimate of 6.8 billion yuan at the box office of the Spring Festival.
China Securities Construction Investment** said that combined with the rich diversified types of reserves of many listed companies, it is expected that there is still room for recovery in 2024, and it is expected to grow steadily to 58 billion yuan to 60 billion yuan.
Editor: Xiao Mo.
Review: Muyu