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Two months have passed since the opening, and the number of online signature sets of Yinxiangshan, a luxury house in Haidian, Beijing, is still 0.
This is very counterintuitive. The next-door neighbor Xiangshanyue opened for two months and signed 30 sets online. Compared with the two, Yin Xiangshan is a bit of a slap in the face. Although the removal rate of Xiangshanyue so far is not high, only 889 percent, but at least there are real numbers coming out.
Yinxiangshan's online signing performance has made some owners who have subscribed a little crazy, and it turned out to be 20400 million yuan - about 82 sets, where did it go? Is it a false boom?
No one told the answer, and the owners were worried. A suite in Yinxiangshan, starting from 220 square meters, more than 26 million yuan, did not hear a sound.
Some people say that Yin Xiangshan is being interviewed by the competent authorities and suspended the online signing; Some people say that after paying the down payment last month, the real estate consultant did not urge him to sign online; Some people say that there is a problem with Yinxiangshan products, and a few sets have not been sold at all, so the number of online signatures is ugly.
To be fair, the products of Yinxiangshan are not useless, at least its house type is good, and it is wide on all sides in the south, which is much stronger than Xiangshanyue. The fly in the ointment is that the west standing mountain is only 4 meters, and there are only 99 sets of residential areas, without supporting facilities, and the orientation is not correct - 30 degrees south-east.
What's more fatal is that the real estate developer Tianheng Real Estate Group in Yinxiang Mountain does not have the best top hao, that is to say, in addition to the location, its builder does not have the top hao manufacturing gene. From the early promotion, it was also very unsuccessful, and I found a group of young self-leading anchors to explain the product diligently. But this is not just a demand, their temperament and cognition cannot match the top luxury houses.
Since the beginning of the acquisition of the land, Yinxiangshan has been telling the story of the joint construction of the two major enterprises in Beijing. In fact, another ** East Guangan Holdings has not come in for a long time - its main masterpiece is affordable housing. As of the end of September 2023, Guangan Holdings' total operating income was 17.8 billion yuan, with a profit of -21.8 billion yuan, with cash of 4.3 billion yuan. Total operating income in 2022 is 120.7 billion yuan, with a profit of 09.8 billion yuan.
On December 1, 2023, the Beijing Equity Exchange pre-disclosed that the capital increase project of Beijing Henghai Ruicheng Real Estate Development was listed, and the funds to be raised were determined on the basis of merit, and the corresponding shareholding ratio did not exceed 45%, and the information pre-disclosure deadline was December 29. Henghai Ruicheng is the main development company of Yinxiangshan.
Henghai Ruicheng's preferred object is most likely Guang'an Holdings, because when Yinxiangshan appeared, Liu Shudong, Secretary of the Party Committee and Chairman of Tianheng Real Estate Group, and Yi Yong, Secretary of the Party Committee and Chairman of Guang'an Holdings, came to the platform together.
But what is amazing is that until February 22, 2024, Henghai Ruicheng still has only one ** east: Beijing Tianheng Zhengtong Asset Management Co., Ltd. - legal person and chairman Zhou Xing. The only shareholder of Tianheng Zhengtong is Liu Shudong, the legal person and chairman of Beijing Tianheng Real Estate Group. The ultimate investor of Tianheng Real Estate Group is the State-owned Assets Supervision and Administration Commission of Xicheng District, Beijing.
As of the end of September 2023, Tianheng Real Estate Group has achieved an operating income of 585.6 billion yuan, an increase of 296 percent year-on-year55%, mainly due to the carry-over of income from the primary land development project in Taoyuan Dangerous Reform Community in the first quarter of 435.3 billion yuan. In fact, it only sells 5 homes5.8 billion yuan - 36 for the whole year of 2022800 million yuan, with 8.9 billion yuan in cash.
When will the shareholders of Yinxiangshan be in place? When will the number of Yinxiangshan's online signatures come out? It's all a mystery.