Happy New Year, friends, I'm Mandarin.
Toutiao recently pushed a new policy:The withdrawal threshold has been lowered from 50 yuan to 1 yuan, and you can apply for withdrawal every Thursday. (Friendly reminder: only this sentence is useful, the rest is nonsense, you can skip and see other dry articles on my homepage.) ）
What does the withdrawal threshold mean from 100 yuan to 50 yuan, and then from 50 yuan to 1 yuan? Personally, I think this shows that Toutiao's product is going downhill.
Current withdrawal conditions:
The amount that can be withdrawn is 1 yuan.
The account type is an individual account.
Complete real-name authentication (you can complete real-name authentication through Toutiao App My - Apply for Authentication - Real-name Authentication - Go Authentication).
On the one hand, the mid-to-high-end authors of Toutiao are losing.
It is an indisputable fact that the market is constantly being cut by short** and live broadcasts. In addition, in the **self** market, there are still a lot of competing products in Toutiao, such as Baijiahao, **Zhihu, Xiaohongshu, Weibo and so on. The dividends of its own ** are constantly weakening, and there are many competing products, so in recent years, it is obvious that the big V of today's headlines is constantly losing. There is another reason, that is, the internal resources of bytes are constantly skewed on Douyin, and the resources in Toutiao are much less than at their peak. Recently, a 700,000 fan V who I have been following for about 4 years has also stopped changing, and I knew that several millions of fan Vs stopped updating and went to other platforms. Because compared to their peak, their income in Toutiao is more than half lower!
Actually, I felt it myself. Although it is only a small V, it can get 80-200 yuan for 10,000 readings before, but it has been reduced to about 20 yuan in the past two years! Today's headlines, this product is going downhill, which is an unstoppable trend. When there are many mid-to-high-end authors, the natural withdrawal threshold is high, and the loss of authors naturally leads to support new authors! 
In turn, it is a kind of opportunity for newbies.
Toutiao has begun to support new authors, and the withdrawal threshold is continuous** is an obvious signal. So for novices who like to write, Toutiao is a very suitable position.
Toutiao itself is one of the best traffic platforms in the world, and it is easy to make, so that after novices build up their confidence, it will be much easier to go to other platforms!
In short, I really recommend that novice friends who like writing and want to make money from ** try the platform of Toutiao, which is much simpler than *** Zhihu.
List of high-quality authors