On Chinese New Year's Eve 2024, a surprise cameo appeared on the CCTV Spring Festival Gala: Xiaomi su7. This is the first product of Xiaomi Auto, and it is also the most advanced and expensive spatial computing device on the market today. Lei Jun, the founder of Xiaomi Auto, posted a car model of Xiaomi Su7 on Weibo**, with the caption "Xiaomi Su7 logs in to CCTV Spring Festival Gala". However, according to feedback from netizens, what appeared in the Spring Festival Gala this time was only a model of the Xiaomi su7, and there was no display of the actual car. This sparked heated discussions among netizens, some people thought that this was a successful ** of Xiaomi Auto, and some people thought that it was a failed marketing of Xiaomi Auto. So, is the Xiaomi Su7 the winner or loser of the Spring Festival Gala marketing? This article will analyze from the following aspects:
Features and benefits of the Xiaomi Su7.
The Xiaomi Su7 is a mid-size SUV that is driven by a rear motor and accelerates to 5 km/h28 seconds, 668 kilometers of range, top speed of 210 kilometers per hour, the price is expected to be around 300,000. The high-end version of the Xiaomi Su7 is the Xiaomi Su7 Max, which uses dual-motor all-wheel drive and accelerates to 2 km/h78 seconds, a range of 800 kilometers, a top speed of 265 kilometers per hour, and the price is expected to be around 500,000. Both the Xiaomi Su7 and Su7 Max are powered by Xiaomi's self-developed spatial operating system, VisionOS, which allows digital content to be seamlessly integrated into the real world, allowing users to control it with their eyes, hands, and voice.
Judging by these parameters, the Xiaomi Su7 is undoubtedly a very powerful model, and it has a good performance in terms of performance, battery life, intelligence, etc., which can be comparable to well-known brands such as Tesla, and even surpass them in some aspects. The biggest highlight of the Xiaomi Su7 is its spatial computing power, which allows users to enjoy immersive entertainment, memories and connected experiences while driving, such as **movies**, rewatching**, making **calls, etc., which other models cannot offer. Another advantage of the Xiaomi Su7 is its **, compared to other models in the same class, the ** of the Xiaomi Su7 is more accessible to the people and more attractive to mid-to-high-end consumers.
The shortcomings and challenges of the Xiaomi Su7.
The Xiaomi Mi Su7 has many features and benefits, but it's not flawless. It also has some shortcomings and challenges that need to be improved and solved in the future development of Xiaomi Auto. Here are some of the main shortcomings and challenges of the Xiaomi Su7:
Battery life. The battery life of the Xiaomi Su7 is only 3 hours, which is far from enough for long-distance driving, and users need to constantly look for charging stations, which will affect the driving experience and safety. The battery life of the Xiaomi Su7 is also not as good as that of competitors such as Tesla, which can make users have some concerns when choosing a model.
Compatibility and stability. The spatial operating system of the Xiaomi Su7, VisionOS, is a brand new system that has great compatibility with macOS, iOS, and iPadOS, but compatibility with other platforms leaves much to be desired. For example, whether users can use Android or Windows apps on the Xiaomi Su7, and whether users can connect to other brands of devices on the Xiaomi Su7, these are all questions that users are concerned about. In addition, the VisionOS, the spatial operating system of the Xiaomi Su7, also needs to be tested and optimized for a long time to guarantee its stability and security, avoiding problems such as system crashes or data breaches.
Market competition and user recognition. As the first product of Xiaomi Auto and the first step for Xiaomi to enter the automotive field, the Xiaomi Su7 is facing the challenges of fierce market competition and user recognition. The Xiaomi su7 will not only have to compete with well-known brands such as Tesla, but also with other domestic and foreign new energy vehicle brands, such as NIO, Ideal, Xpeng, BYD, etc. If the Xiaomi Su7 wants to stand out in this red ocean market, it needs to have enough product advantages, brand influence, and user reputation. The Xiaomi Su7 also needs to make users recognize its value and quality, break the stereotype that users have about Xiaomi's cheapness and copycats, and establish a professional and innovative image of Xiaomi cars.
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The marketing effect of the Spring Festival Gala of the Xiaomi Su7.
Returning to our topic, was the Spring Festival Gala marketing of the Xiaomi Su7 a success or a failure? In our opinion, there is no one definitive answer to this, as it depends on different perspectives and criteria. From the point of view of Xiaomi Auto, this Spring Festival Gala marketing may be a success, because it has successfully promoted the brand and image of the Xiaomi Su7 to audiences across the country and even the world, increased the popularity and influence of the Xiaomi Su7, and also laid a good foundation for the launch of the Xiaomi Su7. From the audience's point of view, this Spring Festival Gala marketing may have been a failure, as it did not show the actual car and performance of the Xiaomi Su7, nor did it impress the audience, but instead caused some negative reviews and ridicule. From our point of view, this Spring Festival Gala marketing is an attempt with both advantages and disadvantages, which not only shows the innovation and courage of Xiaomi Auto, but also exposes the immaturity and lack of confidence of Xiaomi Auto. We hope that Xiaomi Auto can learn from the experience and lessons of this Spring Festival Gala marketing, continue to improve and optimize the products and services of the Xiaomi Su7, and make the Xiaomi Su7 a model that can truly satisfy and love users.