With Generation Z becoming the main force in buying houses, the home building materials market has also ushered in this emerging force. Different from the consumer groups in the 80s, the post-95s and post-00s pay more attention to creating a beautiful and livable living environment, so the demand for home decoration is no longer limited to simple functionality, but more pursuit of personalized, diversified and high-quality characteristics. As an indispensable main material for home decoration, ceramic tiles have a deeper demand for tile quality and paving technology under the consumption upgrade.
Good tiles need high-quality paving materials. As a pioneer in the ceramic industry, Shunhui Ceramic Tile and Rock Slab has studied and judged the development trend, and launched the auxiliary material brand - Yigu Shunhui in early 2023 to create a new innovative marketing model of "main material + auxiliary material" for ceramic tiles. Achieve the win-win goal of "brand upward development + service providers win the channel + consumers worry-free + partner value enhancement", provide new competitive tools and new engines for profit growth for the terminal market, and promote the terminal to improve the product delivery system.
Shunhui's own auxiliary material brand has a high degree of controllable production quality, which can maximize the avoidance of various problems in the construction process. At the same time, it also develops exclusive tile adhesives, beauty seams and other materials for Shunhui products to make the application effect better. With the blessing of its own auxiliary material products, consumers can buy ceramic tiles with confidence, and the bricklayer master can pave with peace of mind to achieve better paving results. At the same time, it also gets rid of the disorderly competition of product simplification and homogeneity, and improves customer satisfaction and brand comprehensive strength.
Good ceramic tiles require more professional construction technology. Under the gradual leadership of large-scale rock slabs and large slabs, product delivery has become a key factor for brands to win the market. In order to strengthen the one-stop delivery service of products, enhance the brand terminal market, and build a systematic service system for delivery in the whole process of application design, customized processing, paving and landing, resource integration, etc., Shunhui Ceramic Tile and Rock Slab has launched a one-stop finished product delivery service with "high-quality product construction service and after-sales service" as the standard - Shunhui package paving, from exhibit display, sales, promotion, transportation, warehousing, measuring tape, design, processing to paving, opening up the last kilometer of ceramic tile product delivery.
In order to improve the paving process of craftsmen, Shunhui ceramic tile and rock slab are trained on the rock slab paving process for craftsmen in the form of press conferences in major cities across the country every year, so as to improve the ability of dealers to deliver finished products and services, and solve the problem of "unsuitable paving materials, non-standard paving processes, and uneven technical levels of craftsmen" in the industry, so that the construction technology of paving masters is better, the efficiency is higher, and customers are more satisfied.
In the future, Shunhui will rely on the marketing mix of "main materials + auxiliary materials" and the delivery advantages of "Shunhui package paving" to build a happy living space for more families.