Do you remember Santana? Since this car entered China in 1983, it has been branded as an official car. At that time, it sold as many as 10,000 units a month, and many people praised it for its durability, and even became a classic in the hearts of people born in the sixties and seventies.
But now this car has faded out of people's field of vision, and the only time we heard from him again was in December last year, when this car finally had a good result of selling one car a month.
Yes, you heard it right, it's that one car is sold every month, and I don't know what this distinguished owner will think in his heart at this moment, it is estimated that the people of the whole country know about his existence.
In fact, in April 2023, Santana can still sell about 6,000 units a month, but by May there was a cliff-like decline, in October it became more than 100 units, and by December there was only one car left.
But we do owe a debt of gratitude to Santana, who, despite the fact that it was so expensive when it first came to China, did open up the history of our country's joint venture cars. It is also because of Volkswagen's efforts that Santana finally realized the localization of parts, and also promoted the development of the industrial chain of China's automobile industry, which can be said to be its contribution cannot be ignored.
But two millennia later, with more and more new models being introduced, Santana's old style became less and less popular until 2012, when it was finally discontinued.
However, SAIC Volkswagen could not let it leave easily, and finally a new Santana came out, but even the platform and target group were different. The new Santana is aimed at a younger audience, but with the Santana name, it still has achieved a good result of selling 100,000 units a year.
Since the outbreak of China's new energy vehicle market, the sales of the classic model Santana have begun to decline rapidly, the platform is too old, the interior is low, and the appearance is also a thousand years old.