Create new attractions and activate new momentum for the development of cultural tourism
Shandong New Year Cultural Tourism Observation
The ancient city is "new", the scenic version of the script is killed, and the "Lantern Festival + National Style Performance" ......During this Spring Festival holiday, Shandong Cultural Tourism has many new highlights. Through a series of measures such as the implementation of key projects and the improvement of the cultivation system of market entities, all localities have continuously promoted the upgrading of cultural and tourism formats; At the same time, the Shandong Rural Cultural Tourism Festival will attract traffic to all places, activate cultural tourism consumption with new scenes, new products and new gameplay, continue to tap consumption potential, boost consumer confidence, and make the cultural tourism market full of vitality and development momentum.
The ancient city is transformed into a meeting room.
Recently, the outdoor temperature in the ancient city of Langya in Linyi is low, but it still can't stop the enthusiasm of the majority of tourists. The parking lot is "hard to find", and even the surrounding roads are stuffed with private cars with license plates from all over the world; The service center is full of tourists, asking about the performance; At the ticket gate, there are crowds of people, and lights are everywhere.
Since February 2, the upgraded Langya Ancient City has opened the city to accept guests, and Linyi has a new cultural and tourism landmark. The layout of the ancient city has seven fantastic scenes, namely Langya Secret Zone, Langya Shengshi District, Yizhou Business District, Yimeng Old Block, Classical Art District, Yizhou Mansion District, and Ink and Wash Elegance District. At the same time, it also integrates seven wonderful gameplay methods with "Seven Searches".
The performance in the ancient city is very exciting and quite shocking. Guo Li, a tour guide from Tai'an, commented. "Circle fan" Guo Li's "Only This Langya" is a three-dimensional immersive performance that is the first in the country. The play uses the original 500-meter air red corridor to create the longest multi-dimensional three-dimensional immersive performing arts stage in China. Visitors walk through the four scenes and feel the history of Langya slowly unfolding. The performance integrates lighting, stage art, holographic images, mechanical special effects and other modern performing arts technology to present a super elegant, super three-dimensional, super aesthetic and super immersive visual feast.
During the Shandong Rural Cultural Tourism Festival, the distinctive Langya Ancient City has been initially recognized by the market. "The opening of Langya Ancient City is undoubtedly a major opportunity for Linyi tourism, and it can create a very attractive tourism route product. "Guo Li**, this Spring Festival, Langya Ancient City must be full of popularity.
The ancient city of Langya carries the new expectations of a city. At the opening ceremony, Linyi City clearly relied on the scenic spot to cultivate the brand of "Winter Enjoy Yimeng New Year" Langya Ancient City, which is not only an important measure to set off the festival atmosphere and enrich the cultural life of the masses, but also to help the high-quality development of Linyi's cultural and tourism industry. In addition, Linyi City will host the 2024 Shandong Provincial Tourism Development Conference, while Langya Ancient City will be responsible for the opening performance and on-site observation of the 2024 Shandong Provincial Tourism Development Conference. From this point of view, the scenic spot may become an urban living room in Linyi, taking on more public functions, so as to realize the efficient use of cultural tourism projects.
The scenic spot has a script to kill.
The ancient city of Langya will boost the city's cultural promotion and brand building, and the popularity of the script of "Langya Fengyun" has once again made people see the charm of the integration of culture and tourism.
Langya Fengyun is jointly created by Shandong Performing Arts Group, Shanghai Theater Academy team, and Linyi Water Rhyme Langyu Cultural Tourism Development. The project is located on the first floor of Shusheng Pavilion in Linyi City, as a real-life drama tour integrating history and culture, knowledge and stories, with each performance lasting 150 minutes.
"Langya Fengyun" tells the story of a series of new sorrows and old grievances, joys and sorrows involved in the selection of the new Langya Pavilion judges in order to select the new Langya Fengyun list under the background of the historical Liang Dynasty. Lu Yan, director of "Langya Fengyun" and associate professor of the Performance Department of Shanghai Theater Academy, introduced that the most prominent feature of the work is that it adopts the "immersive" acting form that is rapidly emerging among young people, breaking the fourth wall between the audience and the actors, and in the 3,500 square meters of performing arts space, you can play everywhere and watch every step of the way.
In this way, the audience is no longer just a spectator of the drama, but has become a person in the play, leading the development and direction of the plot; Actors are no longer just performers of fixed episodes of acting, but "accompaniment" performers who face to face with the audience, deeply immersed in another real time and space. "Langya Fengyun" has enriched the performing arts product format of Linyi City, increased the cultural tourism experience of citizens and tourists, and added a beautiful touch to the development of Linyi's cultural tourism. The relevant person in charge of Shandong Shanyan Water Yun Langyu Cultural Tourism Industry Investment *** said.
Further extending the commercial format can fully amplify the market benefits of good products. It is understood that on the basis of doing a good job in normalized resident performances, "Langya Fengyun" will also plan to use daytime time to create a real-life experiential tourism product, expand cultural creativity, research, photography and other formats, and create an all-weather, multi-format tourism and performing arts project to enrich the consumption experience of citizens and tourists in the project.
Young people also love to visit the lantern festival.
In recent years, all parts of Shandong have vigorously revitalized the stock of inefficient cultural tourism projects with the transformation of kinetic energy, and at the same time, promoted the transformation of "big tourism" to "big leisure" and "big consumption" with product-guided consumption as a breakthrough. It can be seen that the reason why good cultural tourism products can shape and strengthen the advantages of high-quality development lies in continuous innovation and improvement according to the changes in market demand.
Integrating fashion elements is the password for the long-term prosperity of the Zibo Lantern Art Festival.
The magnificent dragon lantern, the song and dance of the prosperous era of Qi, Xunzi's dialogue in the air, and the gods in the Romance of the Gods gathered in ......During the Shandong Rural Cultural Tourism Festival, in the Yudai Lake Scenic Area in Zibo, an intangible cultural heritage lantern exhibition and immersive performances complemented each other, bringing a visual and auditory feast.
Zibo lantern has a long history, known for "sound, light, movement, strange, show, skillful", praised by the industry as "Zigong dinosaur lantern in the south, Zibo lantern in the east". The 42nd China Zibo Lantern Festival, currently being held here, will last until March 11, 2024.
In the face of new market demand, the supply side must keep pace with the times. Compared with previous years, this year's Zibo Lantern Art Festival has opened the road of intangible cultural heritage inheritance with unique cultural IP. In the three parts of the prosperity of Qi Kingdom, Liaozhai Zhiwei, and Fengshen Bang, the forms of drama, dance, NPC cosplay, horse war, etc., are integrated into young fashion elements, and the ** is combined with lighting, presenting the effect of "one light, one story, truth, goodness and beauty in the world". Visitors can shuttle in the "three-dimensional space-time tunnel" shaped by lanterns, change the scenery with the first step, and immerse themselves in the thousand-year-old culture of Qi.
As Hao Bo, a staff member of Zibo Yudai Lake Scenic Area, said, the lantern is just a "skin", traditional culture is its soul, and the performance is its "bone" and "blood".
The continuous improvement of the business format is a clever way for Zibo Haiyue Dragon Palace to maintain its popularity.
Zibo Haiyue Dragon Palace was once a well-known barbecue experience place, which was very popular last summer. Recently, it has been transformed into a large collection of supply and marketing New Year's goods, and has become a new Internet celebrity check-in place.
Daji covers an area of 70 acres, nearly 5,000 square meters. The Eastern District is home to a wide variety of delicacies, including fried food, pasta, cooked food, pastries, snacks, roasted food, dried fruits, as well as a dazzling array of flowers, lanterns and other New Year's accessories. The western area is mainly dominated by ingredients, including fruits, vegetables, wine, tea, pork, beef and mutton, seafood, sausages, etc. "The scale of the big set is very large, there are many kinds of goods, and there are many traditional crafts, and it feels like a bit of a return to childhood while eating and shopping. Mr. Li, a tourist, brought his wife to the market, carrying large bags of New Year's goods in his hands. "Come to buy some New Year's goods today, and take the children to feel the New Year's flavor by the way. ”
The New Year's goods collection is an important part of the 2024 Spring Festival Shandong Rural Cultural Tourism Festival, and it is also an innovative measure for the local market to continue to build a peak consumption season. During the event, Zibo City also continued its previous experience, specially opened special bus lines such as "Zhoucun Ancient ** - Haiyue Dragon Palace New Year's Goods Collection", and launched the "advance compensation" mechanism for business integrity management, providing "warm-hearted" protection for local citizens and foreign tourists, and effectively activating holiday cultural tourism consumption.
Volkswagen ** Volkswagen News Client Reporter Zhang Jiulong).