Original title: Culture for the people, the main body of the village, the protagonist of the villagers, the participation of the whole people, and the innovation of the whole people "Village Evening" is becoming the most brilliant stage in the countryside (the people's eyes, the New Year goes to the grassroots) - the three villages of Shandong, Hunan, and Guizhou have been investigated and heard.
During the transition of Baisha Village, Daweishan Town, Liuyang City, Changsha, Hunan, the village dragon dance team danced the dragon on the Wanfu Ancient Bridge. Photo by Li Jian
The performance team performed live at the "Village Evening" in Xinren Miao Township Housing Village, Qianxi City, Bijie, Guizhou Province. Photo by Shi Xingxing
The villagers of Dahedong Village, Shazikou Street, Laoshan District, Qingdao, Shandong Province, broadcast live on the "Village Evening". Photo by Wang Haibin
The scene of the "village evening" in Baisha Village. Photo by Peng Hongxia The New Year is coming, and the flavor of the New Year is strong.
In the past few days, in the fields, cultural squares, and farmhouse courtyards in many villages, a good show has been brilliantly performed, and the villagers have been fascinated by it. The New Year's breath, cultural pulse, and vitality of rural China are hidden in this down-to-earth and popular "village evening".
A few songs, a few rural sounds, a few dances, and a "grassroots program" were written, directed, rehearsed and performed by the villagers; Acting the people around you, talking about things around you, singing about new life, the slang dialects are full of rural flavor, nostalgia and nostalgia, and the happy smiling faces convey the vigorous atmosphere of the comprehensive revitalization of the countryside in the new era.
** In his New Year's message for 224, the President pointed out that "the 'Village Evening' is full of vitality". At the press conference on the theme of "Authoritative Departments Talk about the Beginning" held by the Information Office in December last year, the relevant person in charge of the Ministry of Culture and Tourism introduced that more than 20,000 national "Village Evening" demonstration and display activities will be held in 2023, with about 1 participants300 million.
Why is the "Village Evening" getting more and more popular? What do you rely on for the villagers to "do it every year, chase it every year, and watch it every year"? What are the stories behind the scenes? On the eve of the Spring Festival, the reporter went deep into the three villages of Shandong, Hunan and Guizhou to conduct research and interviews, watch the "village evening" with the villagers, appreciate the New Year's customs, and welcome the New Year.
The masses spontaneously
Showing folk customs and regional characteristics, the program exudes local flavor and fireworks
Houses are built along the river, and the clear water ripples ......
This is Xinren Miao Township Village, Qianxi City, Bijie, Guizhou Province, a traditional Miao village deep in the Wumeng Mountains. On the afternoon of the 24th day of the lunar month, red lanterns are hung in front of every house, and the village cultural square is full of people.
The family came early after lunch, and they couldn't grab a good spot if they didn't rush early. Villager Yang Long arranged the work in his homestay in advance, just to watch a "village evening" in a down-to-earth manner, "This kind of party, our village has been held for 3 consecutive years, and every year is as lively as today." ”
It's time for the show! Melodious reed sheng songs intertwined with cheerful drumbeats resounded across the stage. The dance "The Moon Hangs on the Cliff in the Middle" performed by the girls and boys of the Miao family set off a climax at the beginning, attracting applause and cheers.
Xinren Miao Township, where Huawu Village is located, was named the "Hometown of Chinese Folk Culture and Art" by the Ministry of Culture and Tourism in 2021.
The unique ethnic customs and folk culture make our 'village evening' easy to run and look better. 38-year-old Yang Long is an enthusiastic audience of the "Village Evening", "In recent years, our village has developed rural tourism, and many villagers, like me, used to work outside, but now they have returned to their hometowns to start their own businesses, while doing homestay and other businesses, while promoting and showing our national culture to tourists." ”
In recent years, with the in-depth promotion of the comprehensive revitalization of the countryside, Huawu Village, surrounded by mountains and living near the river, has launched a variety of tourism projects and cultural experience activities, which have gathered the popularity of the village and boosted the pockets of the villagers.
The villagers who are getting richer and richer are also getting stronger and stronger, and the call for organizing activities with national characteristics is getting higher and higher. Before the Spring Festival in 2022, in response to the needs of the villagers, we held the first 'Village Evening', and many villagers carried small benches to watch. Xu Lei, chairman of the Xinren Miao Township People's Congress and secretary of the party branch of Huawu Village, introduced.
Why is it hot? The fire is the protagonist of the villagers, and the fire is the love of the masses for the local culture. Yang Ye, the main creator of the program "The Moon Hangs on the Cliff in the Mid-Mountains" and a villager of Huawu Village, said, "Take our show as an example, it combines the traditional songs and dances of the Miao people with the scenes of young men and women of the Miao nationality falling in love, and integrates elements such as modern dance. It was completely rehearsed and performed by the villagers, showing the vitality of folk culture. ”
The villagers are the protagonists, acting out the people in the village and the things around them. On the same day, in Baisha Village, Daweishan Town, Liuyang City, Changsha, Hunan, the "Village Evening" was staged as scheduled, and the "director" and "actor" were all villagers in the village. On the stage, a sketch called "Grinding Tofu" made the villagers watch it with relish.
On the twenty-fifth day of the lunar month, push and grind to make tofu. Tofu has become the "favorite" of many Baisha villagers, not only because the pronunciation of "tofu" is similar to "Duofu" in the local dialect, but also because after years of development, the annual output value of the tofu industry in Baisha Village has now reached 80 million yuan, making the villagers "rich".
In mid-January this year, the villagers came up with the idea of choreographing the sketch "Grinding Tofu". They spontaneously organized a creative team, visited a number of villagers who opened tofu workshops in Baisha Village, excavated and sorted out their struggle stories, and also contacted a person in charge of the town's cultural activity center to help them refine and polish the script together.
Baisha tofu is delicious, the key is water. The soybeans are fully soaked in our Dawei Mountain spring water. "Protecting the environment is to protect the tofu industry in our village, and lucid waters and lush mountains will always be the gold and silver mountains of our Baisha people!" ”…At the sketch performance site, applause rang out again and again.
Liao Suping, the head of a tofu workshop in the village, participated in the creation and performance. At the end of the performance, when she walked off the stage, she sighed with emotion: "Acting in her true colors, telling the stories around us, and talking about everyone's voices, it's enjoyable!" ”
Some people talk about the village rules in an allegro, and some people sing mountain songs to welcome tourists ......One by one, the extras took turns on the stage, and a pile of farm work and daily life came to the stage. "Because the performance is real, the villagers love to act and watch, and this year is the seventh year that we have held a 'village evening'. Wu Yong, secretary of the general party branch and director of the village committee of Baisha Village, said.
Every year, every year, why is it still hot every year? "Because the 'village evening' has a local flavor, showing folk customs, regional characteristics, and fireworks, it is an intuitive portrayal of the happy life of the villagers. In his view, the "Village Evening" is a party, but also a "treasure chest" of rural culture and art, a "booth" of folk culture, and a "bazaar" of intangible cultural heritage. ”
Set up the stage
Improve the venue, service guarantee, professional guidance, and cultural benefits to the people
The cold wind gusted outside, and the scene of the "village evening" was warm. This is Dahedong Village, Shazikou Street, Laoshan District, Qingdao, Shandong, and the "Village Evening" is being held at the New Era Civilization Practice Station. The show changes, the allegro performers exit the stage, the dancers step on the red carpet, the big screen switches pictures, the surround sound sounds, the light and shadow are intertwined, and the dancers are light and dancing.
Good audio-visual effects are inseparable from good equipment. Zhu Chongbo, Secretary of the Party Committee and Director of the Village Committee of Dahedong Village, said while taking reporters to visit, "Our 'Village Evening' performance room has air conditioning, a large screen, and a professional audio ......”
Walking out of the performance room and coming to the spacious and bright rehearsal room on the side, Duan Zhiyan, a villager and choreographer of the dance team of Dahedong Village, was taking the sisters of the same village to familiarize themselves with the movements and prepare to take the stage. "In the past, it was an outdoor performance, and it was a stage to simply set up a stage and pull a curtain, but I was most afraid of windy and rainy weather. The rehearsal is also bitter, and it is hot in summer, so you have to bring a fan with you; In winter, it is cold, so you should wrap a big cotton jacket. Duan Zhiyan said.
In June 2021, Shazikou Street built a New Era Civilization Practice Station in Dahedong Village, specially set up a rehearsal room and performance room, and the "Village Evening" stage was also moved from the open air to the indoor. "From shaking the fan to blowing the air conditioner, from the small curtain to the big screen, our performance conditions are getting better and better, and the enthusiasm is getting higher and higher. Duan Zhiyan said.
Supporting services and financial guarantees are also followed up synchronously. Han Yang, a member of the Propaganda Committee of the Party Working Committee of Shazikou Street, introduced that in recent years, Qingdao City and Laoshan District have encouraged villages to carry out grassroots cultural activities, cultivate and develop a number of folk art teams, and also introduced relevant incentives to actively hold "village evenings" for village collectives and literary and artistic teams with outstanding performance in major festivals at the street, district and municipal levels.
The "Village Evening" has been held for 9 consecutive years, and last year, Dahedong Village successfully applied for awards and subsidies according to the policy, which was used to purchase microphones, audio and other equipment, and also purchased costumes and props for several literary and artistic teams in the village. Not long ago, Duan Zhiyan led the dance team to the district competition and won the award, and applied for a reward fund, "We are going to buy a batch of new clothes and new props, and ask professional teachers to help us choreograph new dance programs." Duan Zhiyan said.
In Zhou Gujian's view, the "village evening" in various places is becoming more and more popular, and it is inseparable from the guidance of the local party committee and the first stage, "not only to let the mass cultural activities have a platform and guarantee, but also to let them have guidance and improvement, and run the program with quality and characteristics." ”
At the "Village Evening" "Smoke and Rain Singing Baisha" body dance performance site in Baisha Village, accompanied by a melodious and tactful melody, more than 10 rural women dressed in performance costumes opened an oil-paper umbrella and strolled ...... in the "hazy smoke and rain".
Villager Liu Jiawen raised his mobile phone to record his wife's graceful posture when she performed the show. His wife's name is Hu Xiulan, and she has been doing housework at home for most of her life. Liu Jiawen has the impression that his wife is cooking with an apron and carrying a hoe to the ground, "I have often seen her practice dancing in the past few years, but I didn't expect to dance so professionally." ”
Dancing professionally depends on professional people to teach. Hu Xiulan, who finished the show, came to her husband and told reporters with a smile, "After our dance team selected the program, the village contacted the Municipal Cultural Center and sent us a dance teacher to help us adjust our gestures and posture little by little." ”
Hu Xiulan is also a student of the village university for the elderly. In October 2018, with the support of Liuyang City and Daweishan Town, Baisha Village opened a university for the elderly, with courses including dance, vocal music, musical instruments, calligraphy, etc., and many villagers rushed to sign up.
The villagers were very interested, and more than 100 people came to the dance class alone. Wu Yong said that Baisha Village has a large geographical area, and in order to facilitate the development of activities, the village has guided villagers who love dance to form four dance teams according to the principle of proximity, and professional teachers regularly guide and teach on site.
In the beginning, some of us couldn't keep up with the rhythm, some of our movements were uncoordinated, and we couldn't even dance a simple square dance. Now, we can also dance a more difficult dance like the body dance. Now, Hu Xiulan and the sisters in the village have set up a Happy Sisters Dance Team, which gathers in the small village square every night to sing and dance.
There are venues, there are guides, and there is "sending drama to the countryside". This year's "Village Evening" in Huawu Village not only had professional teachers to guide the whole process, but also the Bijie City Cultural Center and the Qianxi City Cultural Center also sent people to the scene to support. Even Hezhang County, which is more than 100 kilometers away from the village, also came to a performance team to send the local traditional dance and the representative project of the national intangible cultural heritage, "Yi Bell Dance". The 12 performers held bells and danced lightly, which made the audience look at them intently and applaud.
In recent years, Qianxi City has carried out in-depth cultural projects to benefit the people, encouraging qualified government agencies, institutions, social organizations, and literary and artistic teams to go into the countryside and deliver professional literary and artistic programs to the people's doorsteps. He Xing, director of the Qianxi Cultural Center, introduced that at present, Qianxi City has 49 social literary and artistic teams and 60 township literary and artistic propaganda teams, and carries out more than 200 cultural performances to benefit the people in the countryside every year.
Taking advantage of the east wind of culture to benefit the people, we followed the study, sorting and excavation of Miao multi-voice folk songs, mouth string songs, reed sheng songs, etc., and also created more than 10 ethnic dance programs such as reed sheng dance, bench boxing dance, and drumming. This 'Village Evening', many of the programs are newly adapted by the villagers. Xu Lei said.
Integration of culture and tourism
The development of tourism brings traffic to the "village evening", and the "village evening" empowers the development of local tourism
Come with me, folks, the best is yet to come! ”
At the scene of the "Village Evening" in Baisha Village, after a dance, Wu Yong picked up the microphone and acted as a "tour guide" to take the villagers and tourists to the depths of Wanfu Old Street. In the old shop on the street named "Nian Sanshi", there is a well-designed "Village Evening" intangible cultural heritage market in Baisha Village, displaying Liuyang's Xia cloth handicrafts, oil-paper umbrellas and woodblock New Year paintings.
The opening up of a mobile live stage is a major innovation of our 'Village Evening' this year. Wu Yong introduced, "This year's 'Village Evening' has set up two venues in the Liu Family Ancestral Hall and a small farmhouse courtyard, separated by Wanfu Old Street and Wanfu Ancient Bridge. We borrowed from the fashionable parade activities of many tourist attractions, and led the villagers and tourists to parade in the old street between the two stage venues, bringing you an immersive performance experience. ”
At the parade site, some intangible cultural heritage inheritors displayed their traditional skills and handicrafts, and some tofu workshop owners introduced various types of soy products they made to tourists. At Wanfu Bridgehead, a group of brothers and sisters-in-law dressed in blue cloth sang mountain songs in Hakka dialect to welcome tourists from afar to ......"This kind of 'village evening' is so interesting, we not only watched the program, but also participated in the whole process of experiencing the intangible cultural heritage project. Zhou Ke, a tourist from Changsha City, said.
On the eve of the Spring Festival, we decorate characteristic ancient streets, enrich intangible cultural heritage activities, and integrate the experience of cultural tourism projects into the 'Village Evening' performance, so that the stage flows among the mountains and rivers, and sings the 'Village Evening' brand. Wu Yong said.
The cultural tourism experience sings the brand of "Village Evening", and the "Village Evening" activity boosts rural tourism. Yang Long introduced that in the peak tourist season, Huawu Village is full of tourists, and his more than 10 rooms are often full. Some tourists want to eat authentic farm food, and some tourists want to watch traditional Miao songs and dances, so he often invites the "Village Evening" actors to his homestay and performs a few specialty programs for tourists, "The show is interesting, the actors have a profit, and it has also driven our business." ”
Approaching the Spring Festival, Li Yongyao, a citizen of Weifang, Shandong Province, and his family wanted to come to Laoshan Scenic Area to climb the mountain for sightseeing, and just arrived at the gate of the scenic spot to harvest the "unexpected joy": on the entrance square of the scenic spot, the gong and drum team, the dance team, and the Yangge team appeared one by one, and they all took out their housekeeping skills and won the applause of tourists.
It turned out that this was a folk performance with strong local customs selected by the villagers of Dahedong Village from the "Village Evening" program and brought to the scenic spot to welcome the New Year with tourists. "The village is close to the scenic spot, and the gong and drum team and Yangge team in the village often come here to perform. Zhu Chongbo said.
Between performances, interspersed with "advertisements". The staff came up with a plate, which was filled with the local specialty snack Golden Hook Sea Rice, for tourists to taste for free. "In addition to enjoying the natural scenery, you can also watch the 'village evening' and taste the food, this trip has earned it! Li Yongyao said with a smile.
In recent years, we have promoted the combination of cultural and artistic activities that the masses like to see with the development of tourism in scenic spots, and through the first stage, cultural singing, tourism has brought traffic to the 'village evening', and the 'village evening' has also empowered tourism development with its unique local cultural connotation. Hu Shengrui, director of the Laoshan District Culture and Tourism Bureau, said.
On January 18, Shandong Province officially launched the "2024 Spring Festival Shandong Rural Cultural Tourism Festival", released key activity arrangements and rural cultural tourism boutique routes, and Laoshan District also had a new plan. "We will take advantage of the momentum before and after the Spring Festival to enrich and expand the form of 'village evening' activities, carry out special activities such as 'village evening + agricultural products' and 'village evening + camping', and promote the integration of culture and tourism. Hu Shengrui introduced.
Digital communication
Plugging in the wings of the Internet, the online live broadcast and creative planning are rich and colorful, and the "Village Evening" is seen by more people
On the stage, the villagers played, sang, sang and danced. Offstage, the villagers raised their mobile phones and took pictures. The "Village Evening" programs are short**, uploaded to the Internet through social platforms, and fly into thousands of households.
The original name of Huawu Village was "Huawuji", which means "village under the cliff" in Miao language. Huawu Village was once blocked by mountains, "communication depends on roaring, and travel depends on walking". Today, the village has built a winding mountain road, and the road leads to the villagers' group, and the "network" connects every household. In 2020, Qianxi City (then Qianxi County) was listed as one of the first batch of national digital village pilot areas, and Huawu Village subsequently became the first village in Qianxi City to be covered with 5G signals. "The construction of digital villages has allowed more people to see the beautiful landscapes and folk culture of Huawu, and has also made our 'Village Evening' popular on the Internet. Xu Lei said.
These embroideries with national characteristics are all displayed in our 'Village Evening' program, and they are handmade! Yang Wenli, a post-95 embroidery girl in Huawu Village, brought goods while live broadcasting the "Village Evening", "The network connection has made our 'Village Evening' popular and our business on fire." ”
It's not just the housing estates that are on fire. "This is the 'village evening' scene of our village, there are folk songs and dances, and there are intangible cultural heritage displays, don't you want to come and play? In the "Village Evening" singing session in Baisha Village, villager Li Li volunteered to sing a pop song, and then sent the relevant ** to the WeChat circle of friends and the short ** platform for the first time, and also recommended his own homestay in **, "The shape design of our homestay house is derived from the white and tender water tofu, the lines are simple and square, and the color is also white. Our B&B has also opened a Baisha Tofu Intangible Cultural Heritage Experience Hall, welcome to bring children to experience! ”
At the Baisha Village Tourist Service Center, clerk Li Xingbei also picked up his mobile phone to broadcast the "Village Evening" program, and by the way, recommended special agricultural products such as tofu, chili powder, and honey to netizens: "Our village has good mountains and water, and local products are more flavorful, so family members are welcome to place orders and taste ......."”
On the same day, the "Village Evening" of Baisha Village was also broadcast live through the "Liutv" number of Liuyang Rong ** Center, attracting more than 50,000 people and nearly 10,000 netizens. "The 'Village Evening' is becoming more and more popular, thanks to the wings of the Internet, which allows it to attract the attention of many audiences and become a beautiful business card of the village. Zhou Gujian said.
In Laoshan District, the influence of the "Village Evening" has gone out of the mountains, not only because the villagers spontaneously promoted it on the Internet, but also because they took advantage of the situation to plan a series of online activities. "Relying on the 'Laoshan Rong Media' client, we have carried out online voting and selection of 'Village Evening' programs for many years, encouraged villages to recommend 'Village Evening' programs, and released voting links and participating programs on the platform**. It not only attracts netizens to participate, but also promotes the "Village Evening" brand. Peng Luming, member of the Standing Committee of the Laoshan District Party Committee and Minister of the Propaganda Department, said.
Dahedong Village is surrounded by mountains on three sides and is located at the confluence of two rivers. "The unique geographical environment is the characteristic of the village, and we created the dance program "Water Dragon Yin" with this theme, which fully shows the elements of landscape through costumes, props, movements, etc. Last year, in an online voting event organized by the district, the program won third place in the district. Duan Zhiyan said, "This year, we will make persistent efforts to get a better ranking." ”
At the scene of the "Village Evening" in Dahedong Village, the music of "Years and Good Years" sounded, and many tourists also joined the performance team, waving their arms, turning, kicking, and dancing to the beat......
Where do the tourists at the "Village Evening" come from? "I'm here. Zhang Yuhan, a girl from Liaocheng, Shandong, said, "I saw the program of this village in the voting activities last year, and some time ago I swiped the village's New Year's Day 'village evening' on the short ** platform, which feels very good, and I made a special trip to see it this time." ”
Watching a "Village Evening" carefully, feeling the strong flavor of the New Year, and experiencing the original rural cultural life, Zhang Yuhan smiled on his face and opened the chatterbox: "I put good-looking programs and fun activities on social platforms, which not only conveys joy, but also allows more people to understand the 'Village Evening' and experience the happy life ......of the villagers in the countryside."”
**: People**
Process edit: u028