This year's Spring Festival stalls are very popular.
As of 8:11 a.m. on February 16, the box office of the Spring Festival stalls reached 681.1 billion yuan, the statistics here do not include pre-sale data.
That's it, it has already exceeded the total box office of last year's Spring Festival stalls (675.8 billion yuan), ranking second in the historical box office of the Spring Festival stalls, second only to the 78th in the Spring Festival stalls in 20212.2 billion yuan at the box office.
But there are two things worth noting:
1, this is only the data at 8 o'clock this morning, according to the statistics at that time, "Hot and Hot" was 234.5 billion, "Flying Life 2" is 20500 million.
But now when you open the real-time version of Maoyan Movie, you will find that "Hot and Hot" is approaching 2.5 billion, and "Flying Life 2" is approaching 2.2 billion.
This is just the data at the moment when I took a screenshot, I'm afraid the data is still going ** when you see the article.
2, I went to check the Spring Festival stalls in previous years, because of the different holiday times, the Spring Festival holiday in previous years was from Chinese New Year's Eve to the sixth day of the new year, and the seventh year of the first year officially went to work.
Take a 7-day holiday, but the Spring Festival movies will not be officially released until the first day of the New Year, after all, no one will run to the cinema to watch a movie on the night of the Chinese New Year's Eve, and people's cinemas will also have a holiday.
Therefore, there is only 6 days to be able to consume the real combat effectiveness.
However, this year's Spring Festival holiday is from the first day of the new year to the eighth day of the new year, and the ninth day of the new year will go to work.
There are 8 full days, so this year's Spring Festival stalls will naturally be counted from the first day of the new year to the eighth day of the new year.
If calculated in this way, this year's Spring Festival data will hit a record high, surpassing 21 years, it is only a matter of time.
After talking about so many years, let's return to the theme, from the 4 main and highest-grossing movies in this year's Spring Festival, you will find that bad movies have no survival soil in the Chinese film market.
Are there bad movies now?
There are still some, but the box office will be very low, very low.
In the past, bad movies had a very poor reputation, but the box office was very high, which led to many directors not thinking about how to tell a good story and how to convey a spiritual core to the audience within 90 minutes.
Instead, they began to pile up stars.
They think it's the Spring Festival anyway, everyone watching the movie is nothing more than a lively, red and hot trance, everyone laughs and it's over, what story do you need to tell?
Let's take the Spring Festival stalls in the past ten years as an example.
In the 2014 Spring Festival, the top three movies at the box office were: "Journey to the West: Havoc in Heaven" 104.6 billion, "Where Are You Going, Dad" 69.7 billion, "Macau Fengyun" 52.5 billion.
The ratings of these three movies on Douban are:
Journey to the West: Havoc in the Heavenly Palace" - 44 points.
Where Are You Going, Dad" - 58 points.
Macau Fengyun - 58 points.
Although we used to always say that the ratings on Douban are not reliable, many times it will be unfair, for example, the ratings of some Hollywood blockbusters are too high, and the scores of domestic movies are low.
But sometimes, the Douban score is actually very revealing.
To put it bluntly, the three highest-grossing movies in the 2014 Spring Festival are all bad movies.
Friends who don't believe can find out these three movies and take a look.,If you can insist on three movies for a minute without fast-forwarding all of them.,Then congratulations.,You can come backstage to me with ** records to get a bottle of cherished eye drops.。。。
Journey to the West: Havoc in the Heavenly Palace" is simply the same production style as an online movie, and the story is completely subverted from the original, simply put, it is to package the traditional Chinese story in the Western magic mode, the gods and demons are opposed, and the rebel leader turns into a superhero, and after reading it, you will be pleasantly surprised to find that the IQ of you and your neighbors has been lowered.
If it weren't for the ultra-luxurious star lineup like Donnie Yen, Chow Yun-fat, and Aaron Kwok, who would watch it?
This is not only an insult to my eyes, but also a chronic suicide of my own life.
As for "Where Are You Going, Dad", it is a precedent for putting variety shows on the big screen.
Later, many variety shows also learned from him and ran to the whole movie.
As a variety show, everyone eats melon seeds to pass the time, that's no problem.
But now, you still have to make a deformed movie, then this is too ugly.
But even so, its box office can still sell nearly 700 million.
What's going on?
This is simply feeding to the audience, but the audience is very happy to eat.
So, after this year's Spring Festival, those directors began to ponder: It turns out that bad movies can make so much money, as long as you find a lot of stars, you don't have to worry about the plot or anything, only brainless stars, brainless gimmicks, then the box office will definitely be a big hit!
Have you noticed that I still have a movie that I haven't said, and that is "Macau Vice".
Why didn't you say it?
Because he is the representative work of this kind of bad film, after earning more than 500 million in 2014, the next year, he made "Macau Fengyun 2".
As a result, the box office champion of the Spring Festival stalls in 2015 was "Macau Fengyun 2", which won 97.5 billion.
Although the Douban score is still 56 points, but it has reached a higher level at the box office.
What do you mean by that?
This strengthened the determination of those directors to continue to carry forward the bad movies of the stars.
Wang Jing "Macau" circle money series, from 58 points to 44 points, finally stopped shooting, thank goodness.
As a result, "Macau Fengyun 3" came unsurprisingly in the Spring Festival in 2016.
This time, Li Yuchun was also added to it.
The final box office was 111.8 billion.
And the Douban score is ** to 45 points, basically the audience who watched it felt that it was an insult to IQ.
The highest score evaluation says this, and I think this passage can completely summarize this bad movie.
"The lineup is luxurious, but the age is crazy and stupid, and the 5 Mao special effects are numerous, and the rough machine battle is noisy. There are few plays, the dialogues are sparse, the laughter is embarrassing, the gambling scenes are like hard ads, the main line is inexplicable, the stupid and vulgar and vulgar are completely negatively evaluated, and the song and dance that makes people cry and laugh is on the outside!The whole film insults IQ and also crushes EQ, which is very ugly!”
Through the series of Macau Fengyun, you will also find that there is a crazy influx of capital, and there is only money in your eyes, and there are no sincere works.
In their eyes, there is a cognition: the Spring Festival stalls are stupid and have a lot of money, everyone just wants to have fun, just look at the stars, why do you have to tell a good story with your heart?
As a result, the Spring Festival file gradually became equated with the bad movie file.
Then there is the Spring Festival file in 2017, and the top two are "Kung Fu Yoga" 175.3 billion, "Journey to the West" 165.7 billion.
is still a pile of stars, and the flow is small and fresh meat joins it.
The Journey to the West series is as rotten as ever...
So when will the real change be?
is a movie "Wolf Warrior 2" released in the summer of 2017.
Yes, you read that right, Wolf Warrior 2 is a 2017 movie, and it's been 7 years.
"Wolf Warrior 2" won more than 5 billion at the box office, which also made the champion of the Spring Festival in 2018 directly become "Operation Red Sea".
Operation Red Sea scored 365.2 billion, and the second place is "Detective Chinatown 2", the box office is 339.8 billion .
The victory of "Operation Red Sea" let everyone see the hardcore war film, but I didn't expect it to be a big success in the Spring Festival.
This has given many Chinese filmmakers hope and confidence.
As a result, the champion of the Spring Festival file in 2019 became "The Wandering Earth", which won 468.8 billion, directly created history.
I didn't expect that science fiction films can be so **.
The box office of "The Wandering Earth" has exceeded the total number of films in the Macau Fengyun series.
What does this mean?
This shows that as long as your movie is made well, no matter what genre, no matter what the subject matter, the box office can be **.
In 2020, the epidemic broke out, and the cinema did not open.
By the time it comes to 2021, the box office champion is Jia Ling's "Hello, Li Huanying" 541.4 billion, and then 45 for Detective Chinatown 32.4 billion.
In 2022, it will be "Shuimen Bridge of Changjin Lake", which will win 406.7 billion.
In 2023, that is, last year, the top two are "Man Jianghong" 260.6 billion yuan, and 21 of "The Wandering Earth 2".6.4 billion yuan.
Let's take a look at these four movies in this year's Spring Festival.
My suggestion is that if you have time, you can watch it all and feel the charm of domestic movies and the changes over the years.
At least, now these film directors have completely stood in the audience's perspective when shooting movies, thinking about what everyone likes to watch.
You watch "Hot and Hot", although it is an adaptation, you will see "100 Yuan Love" on it, and the first half of the movie "Rocky" by Stallone.
But Jia Ling made the movie very well through the local adaptation, which is very inspirational.
Women have to love themselves in the future", "only win for yourself once", this is the theme of the film.
You can understand that this is a female-oriented movie, because according to statistics, 70% of the moviegoers of "Hot and Hot" are women.
In the past few days, Weibo and *** have also set off a lot of discussions about ** and inspiration.
It's a pity that I've never been fat, and I can't experience the excitement and coolness after ** for the time being, and I can't resonate.
So I really can't share the strategy of how to ** with you.
But you can really watch this movie.
and Flying Life, which is a completely male-oriented movie, is very good in terms of theme, story setting, racing scenes, and rhythm.
Abandon those meaningless emotional lines and entanglements between men and women, and focus on telling an old boy's racing story.
Most of the users attracted are men.
And friends who like to think a little more and feel a little more can go to see "Article 20", why is it called this name?
Because this is the interpretation of justifiable defense in the criminal law.
Through the stories of three cases and five families, the theme of the judgment of "justifiable defense" in Article 20 of the law is closely related to everyone's life is vividly expressed.
As for the children, you can go to see the bear infestation, this year's bear infestation tells the story of the bald head and the rebirth of the crossing, and all the important characters who appeared before in the bear infested series were put into the movie at one time.
Therefore, the box office of the bear infestation is now over 1 billion.
Have you found out?
Why did bad movies appear before?
Because many directors only think about accumulating stars, and only think about the atmosphere of family reunion during the Chinese New Year, all they care about is the atmosphere of family reunion, and the movie will give you a lively and lively one.
But now?
These four films, all of which have a specific audience, have done a great job in their respective market segments.
In the future, this will also be a megatrend.
Those who want to eat it all and attract everyone will only end up with chickens and eggs, and nothing will be left behind.
Only those who can really do a good job in market segmentation and achieve the ultimate in a specific audience field can achieve real success.
And in the past ten years, the people have also voted with their feet, and completely abandoned the bad movies that have been piled up by those traffic stars.