Jointly build a new ecology of on board digital media CCTV Media and Jiyue reached a strategic coope

Mondo Technology Updated on 2024-02-05

On February 4, CCTV Media Group signed a strategic agreement with Jiyue in Jinqiao, Shanghai, to carry the vehicle version of its cloud listening application to Jiyue's full range of products, and will carry out all-round cooperation around audio content and related technologies. This also marks the cross-border cooperation between the first platform of domestic vehicle intelligent terminals, Cloud Listening, and the industry-leading Jiyue intelligent cockpit to provide drivers and passengers with a more authoritative and richer content ecological experience.

On February 4, CCTV Media Group and Jiyue signed a strategic cooperation agreement in Jinqiao, Pudong, Shanghai.

Wang Yuejin, Secretary of the Party Committee, Chairman and General Manager of CCTV Media Group, Xia Yiping, CEO of Jidu and CEO of Jiyue, Shen Neng, Secretary of the Party Committee and Chairman of Jinqiao Group, Yan Junjie, Deputy Director of Jinqiao Administration, Luo Fangyan, General Manager of Jinqiao Group, and Zhu Lili, Deputy General Manager of Jinqiao Group, attended the signing ceremony of the strategic agreement on the same day.

According to the agreement, the two parties will cooperate in various aspects such as on-board digital ecological construction, brand promotion, and business innovation, promote each other's product function upgrades and iterations, improve the on-board audio-visual application experience, and explore new scenarios of intelligent interaction based on large models and artificial intelligence voice control technology, combined with in-vehicle screens, develop new business models for in-vehicle content consumption, accelerate the implementation of innovative technologies, and provide comprehensive, advanced and reliable on-board application product solutions for the intelligent and networked development of the automotive industry.

Zhang Jun, Deputy Secretary of the Party Committee and Executive Deputy General Manager of CCTV Media Group, and Tang Sijie, Head of Strategic Operations of Jiyue, signed a strategic cooperation agreement on behalf of CCTV Media Group and Jiyue respectively.

Wang Yuejin, Secretary of the Party Committee, Chairman and General Manager of CCTV Media Group, delivered a speech at the signing ceremony.

Wang Yuejin, Secretary of the Party Committee, Chairman and General Manager of CCTV Media Group, pointed out at the signing ceremony that in August 2023, the State Administration of Radio, Film and Television, the Ministry of Industry and Information Technology, and the State Administration for Market Regulation jointly issued the "Notice on Further Strengthening the Management of Car Audio", which clearly states that it is necessary to ensure the smooth transmission of sound and shape a new pattern of car audio. "If the car robot gives the car a 'smart brain', then the strategic cooperation between CCTV Media Group and Jiyue will ensure that the mainstream voice and mainstream culture become the main tone in the car. "At the end of 2023, Jiyue's first luxury intelligent pure electric SUV - Jiyue 01 will be fully equipped with cloud listening, and it is believed that Jiyue 01 will not only bring users a "cross-generational" intelligent cockpit and intelligent cockpit experience, but also bring users better spiritual and cultural enjoyment.

Xia Yiping, CEO of Jidu and CEO of Jiyue, delivered a speech at the signing ceremony.

Xia Yiping, CEO of Jidu and CEO of Jiyue, said that Jiyue's intelligent cockpit has maintained long-term continuous iteration. After the OTA upgrade on January 14 this year, users can directly ask SIMO questions by voice, and they can experience Wenxin Yiyan 40, which also laid a more solid technical foundation for the cooperation between Jiyue and Yunting. Jiyue and CCTV Media will jointly grasp the opportunities of the era of smart cars, innovate and explore the consumption mode of in-vehicle content, and further fit the current upgrading and iteration trend of the automobile industry.

Yan Junjie, deputy director of Jinqiao Administration, delivered a speech at the signing ceremony.

Yan Junjie, deputy director of the Jinqiao Management Bureau, said that the Jinqiao Development Zone is setting up a special working class in accordance with the requirements of the Shanghai Municipal Party Committee and the Municipal Committee to carry out and open up relevant application scenarios from multiple fields such as unmanned sanitation, unmanned distribution, and unmanned driving, which can fully promote the intelligence and networking of future vehicles, promote a number of intelligent network technology innovations that have become "Jinqiao standards" and even rise to "national standards", and create a number of typical demonstration scenarios. It is believed that the cooperation between CCTV Media and Jiyue will continue to create brilliance in Jinqiao.

Zhu Lili, deputy general manager of Jinqiao Group, delivered a speech at the signing ceremony.

Zhu Lili, member of the Party Committee and deputy general manager of Jinqiao Group, said that Jinqiao, as the R&D highland of Pudong's future automobile industry, is making every effort to build a leading benchmark for the integration of smart city construction and intelligent networked automobile industry, and jointly promote the intelligent transformation and upgrading of Jinqiao's automobile industry and the construction of urban digital intelligence with industry leaders and industrial chain owners. As the national team of the new leading position of intelligent networked vehicles, and Jiyue, as the pioneer of the new species of "car robot", are important partners of Jinqiao's "future car" circle of friends, and the cooperation between the two sides will surely open a new chapter in the development of Jinqiao's smart transportation and smart city.

Jiyue 01 has been fully launched on Cloud Listening.

As an important industrial platform of the first radio and television station, CCTV Media Group has formed an industrial cluster with the integrated development of "traditional + new", and is one of the new industrial groups with the most market influence and industry leadership in the industry. As a new platform for the sound of the radio and television station, Cloud Listening has lasted nearly four years of development, and the total number of users has exceeded 2600 million, of which the installed capacity of the vehicle terminal has exceeded 81 million, and it is the first platform for on-board mobile Internet audio.

China has been the world's largest producer and seller of new energy vehicles for nine consecutive years, and in 2023, China will become the world's largest exporter of automobiles for the first time.

Jiyue 01 has been fully launched on Cloud Listening.

This strategic cooperation is a solid step taken by the first radio and television station in the process of transformation and upgrading in the field of Internet of Vehicles, and it is an important step for Yunting to build a new ecology of on-board content and empower the future car industry around the two dimensions of "first-class communication ability" and "first-class service ability". In the future, the two sides will continue to deepen the depth and breadth of cooperation, continue to write a new chapter in broadcasting services for the majority of car owners, make mainstream voices and mainstream culture the main tone in the car, and jointly build a "new ecology" of on-board digital.

Content**: CCTV Internet of Vehicles Edit|Literary Editor|Yi Jue.

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