Nowadays, as long as luxury cars are mentioned, I believe many people will think of Audi, BMW, Mercedes-Benz, Porsche, and so on. In addition to German luxury cars, Japanese cars have also had many luxury brands that are loved by consumers, including the most well-known Toyota Crown among Chinese, after all, Toyota Crown used to be inferior to BBA in terms of appearance and quality.
In fact, for the Toyota Crown, a Japanese luxury car, many people's impression should still stay more than ten years ago, in fact, if you really want to count, the Toyota Crown has dominated China's high-end car market for a long time in the 90s of the 20th century. However, unfortunately, with the passage of time, various new brands began to emerge, and under the impact of independent brands and new car manufacturers, Toyota Crown has begun to lose its former glory.
At present, you can see the latest version of the crown in China, basically only the 2018 model, since the Toyota crown was discontinued in China, its topic has begun to be far less than Mercedes-Benz, BMW, Audi, but in the minds of many people, the status of the Toyota crown is still a notch higher than Camry and Asian Dragon.
However, after several years of discontinuation, Toyota officially unveiled a new generation of Toyota Crown at last year's Guangzhou Auto Show to try to salvage the model. The new generation of Toyota Crown is no longer domestically produced, but is imported and sold. Imports plus tariffs and other expenses** will naturally be much higher than before the old crown.
From the point of view of appearance, the whole vehicle design of the Toyota Crown is more calm and elegant. The front face adopts a distinct design concept, with LED light strips integrated on the upper part of the grille and on both sides of the front face. The LED headlights give the Toyota Crown a sportier look. In addition, the black waterfall grille adopted on the lower half of the Toyota Crown, combined with the streamlined design of the upper front lip, creates a very domineering visual effect.
The waistline on the side of the Toyota Crown is sharp and capable, and the A, B, and C pillars are all blackened. The chrome strips added to the edges of the windows also have a wrapping effect, and the close-spoked, swirl-shaped rims are also more refined. In terms of dimensions, the Toyota Crown is 4980mm long, 1840mm wide, 1540mm high, and has a wheelbase of 2850mm. The overall data can also be seen that although the Toyota Crown is a medium and large sedan, its performance in terms of size and space is not very outstanding.
From the interior point of view, the 2023 Toyota Crown can also meet consumers' expectations for luxury car interiors. Its center console adopts a new styling design, and the layout of the shape is more in line with the preferences of today's young people. In addition, the front seats of the Toyota Crown can also be electrically adjusted in a variety of ways, and it also supports memory functions to improve the user's driving comfort.
In fact, it is not difficult to find from the rise of the Toyota Crown, because the domestic high-end automobile market was still in the blue ocean stage at that time, which also made the Toyota Crown, like Audi, the representative of luxury cars in people's minds in the past. After all, the unique crown logo hung by the Toyota Crown gives the Toyota Crown a completely different meaning from other families, and even makes the Crown car look aristocratic. When I saw the Toyota Crown as a child, I would also think that it was a luxury car that only extremely wealthy families could afford.
However, it is a pity that the popularity of the Toyota Crown came and went quickly, from the launch of the 12th generation model to the withdrawal of the 14th generation model from the Chinese market. After three generations, Toyota Crown had no choice but to withdraw from the Chinese market because its monthly sales were only in the triple digits.
In fact, in my opinion, the failure of the Toyota Crown is mainly due to the fact that during the 2012 facelift, the Toyota Crown began to make tactical mistakes, which also made the Toyota Crown completely lose its competitive advantage. When the 14th-generation Toyota Crown was launched in 2015, it was subjected to a large wave of complaints because of the localized front face, and all the advantages accumulated by the Toyota Crown in the early stage were exhausted.
In terms of luxury, it showed a declining trend, and it could not compete with other competitors in the terminal, and in the end, Toyota Crown could only fall into the field of withdrawing from the Chinese market. Although Toyota later tried to take over the crown market by introducing models such as the Asian Dragon, the final result was also unsuccessful.
At present, the landing of Toyota Crown imports is estimated to exceed 400,000. In this ** range, I believe that many people will give priority to Mercedes-Benz, BMW, Audi if they have the conditions, and if you are a little bit more, you may consider Cadillac, Volvo and so on.
So whether it is size, space, configuration, or luxury, the Toyota Crown has no obvious advantages in this price segment. If you happen to have a sufficient budget, would you consider spending $400,000 on the Toyota Crown?
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