With the rapid development of science and technology, the traditional Spring Festival Gala stage is also constantly innovating and making breakthroughs. The 2024 CCTV Spring Festival Gala of the Year of the Dragon will bring us an unprecedented audio-visual feast. It is reported that this year's Spring Festival Gala innovatively introduced the XR+VP virtual and real fusion ultra-high-definition production system, and presented a beautiful and lifelike virtual and real space through new shooting methods such as dynamic storyboard rehearsal and virtual and real light and shadow linkage. The use of this technology has undoubtedly raised the viewing experience of the Spring Festival Gala to a new level.
1. XR+VP virtual and real integration to create an immersive stage.
The perfect combination of XR (Extended Reality) and VP (Virtual Production) has injected infinite possibilities into the stage of the Spring Festival Gala. Through this technology, the hundreds of LED screens on the main stage of the Spring Festival Gala are closely connected with the actors' performances, realizing the visual experience of the integration of people and scenes. The audience feels as if they are in a virtual world full of fantasy colors, and experience a dream journey with the actors.
In addition, the deployment of the immersive stage interaction system enables the audience to experience the excitement of the Spring Festival Gala in an all-round way. Every wonderful moment captured by the free-view ultra-high-definition shooting system can be presented in front of the audience through AI production and AR real-time rendering. This immersive viewing experience makes the audience feel as if they are in the Spring Festival Gala and interact with the actors at zero distance.
2. Ultra-high-definition ** control and supervision system to realize the change of scenery in the stage scene.
The stage design of this year's Spring Festival Gala is also a highlight. Hundreds of LED screens are combined with the ultra-high-definition ** control and monitoring system independently developed by the main station to achieve centralized broadcast control, realizing the change of scenery of the Spring Festival Gala stage scene. As the show progresses, the stage background is constantly changing, bringing a visual feast to the audience.
In addition, a record 1,462 stage lamps in the studio hall also set a new record. The switch, brightness, color, and action of these lamps are all programmed and controlled according to the program, and the sound field control with a degree of quiet sound and colorful stage lighting are efficiently coordinated to create a festive and jubilant atmosphere at the Spring Festival Gala.
3. Multi-platform synchronization**, making the Spring Festival Gala within reach.
In order to make it more convenient for global audiences to watch the Spring Festival Gala in ultra-high definition, CCTV took the Spring Festival Gala of the Year of the Dragon as an opportunity to fully open the "CCTV** TV" business. Viewers only need to use the CCTV app on mobile phones, tablets and other devices to broadcast the Spring Festival Gala live anytime and anywhere. At the same time, the addition of three-dimensional color sound also brings a more three-dimensional sound experience to the audience.
In addition, "watching the Spring Festival Gala on a vertical screen" has become a major innovation of this year's Spring Festival Gala. Through mobile shooting in 5G scenes, AI real-time production and other technologies, the audience can ** the Spring Festival Gala program in vertical screen mode. This new way is more in line with the habits of users in the mobile Internet era, and brings a richer visual experience to the audience.
Fourth, global sharing, 100 cities and 1,000 screens live broadcast.
In addition to setting up more than 1,000 outdoor ultra-high-definition large screens in more than 100 cities in China to broadcast the Spring Festival Gala live, CCTV has also extended the tentacles of the Spring Festival Gala to the world. More than 3,000 public screens in 34 countries and 70 cities on six continents will also broadcast the Spring Festival Gala live on the main station. This move has undoubtedly made the Spring Festival Gala a grand festival shared by Chinese people around the world.
In addition, overseas audiences can also listen to the live broadcast of the Spring Festival Gala through the "Cloud Listening" platform. No matter where you are, as long as you have the Internet, you can listen to the voice from your hometown. This way of communication across time and space allows the warmth of the Spring Festival Gala to be transmitted to every corner.
5. Summary and outlook.
CCTV Spring Festival Gala of the Year of the Dragon takes XR+VP virtual and real fusion ultra-high-definition production as the core, and brings an unprecedented audio-visual feast to the audience through a series of technological innovations. This kind of stage performance that perfectly integrates virtual and reality not only breaks through the limitations of the traditional Spring Festival Gala, but also leads the audience into the future horizon.
Looking forward to the future, with the continuous progress of science and technology and the in-depth expansion of innovative applications, we have reason to believe that the traditional cultural feast of the Spring Festival Gala will shine with more brilliance with the help of science and technology. Let's wait and see, and look forward to bringing us more surprises and touches in the future Spring Festival Gala!
2024 Satellite TV Spring Festival Gala