Without the Chinese market, it still ranks first in terms of sales, what is the secret behind Samsung's success?
How is it possible for Samsung to maintain its position as the number one in the world without China?
The current mobile phone market in China"A hundred flowers are in full bloom", but the focus of competition is mostly focused on local manufacturers, foreign brands other than Apple have gradually faded out of people's sight, and the former Samsung has long been abandoned by the Chinese market.
However, Samsung's mobile phone has not declined because of this, it has been the world's first for many years, ranking first in the world, and it is also Apple's number one rival, while Samsung has been in a weak position in China, and this has not had any impact on its sales.
According to statistics in recent years, Samsung's market share in the world has always been about 20%, far behind the domestic mobile phone manufacturers, in the past two years, Apple's sales have surpassed many models of mobile phones, but it has not been able to catch up with Samsung, becoming the world's first.
It is conceivable that if Samsung had not withdrawn from the Chinese market, the domestic mobile phones some time ago might not have been so easy, and the root cause was because of Samsung itself"work"From the very beginning, it treats the Chinese market differently, not only does it not have a tailor-made system for Chinese users, but also has a different after-sales service from Europe and the United States.
When the Android system first came out, Samsung can be said to be the industry leader, even Apple is out of reach, it was very popular in China at first, but then because"Battery door"incident, which caused Samsung's mobile phone sales to plummet.
However, because the battery overheats, often**, even happens**, Samsung has suspended the production and sales of this phone, and has since confirmed that it has serious problems with its design.
It's not a big deal, it's Samsung's difference in after-sales service, mobile phones in all countries except China have been recalled, but Samsung hasn't done it, which makes Chinese consumers very angry, and even branded as second- and third-rate.
At that time, domestic mobile phones were just starting, the launch of Android + Qualcomm chips, the strong rise of Xiaomi, Huawei, OPPO and other brands, so that Samsung was losing ground and retreating, and at an expensive price, cost performance became a magic weapon for domestic mobile phones to win.
Perhaps many people are thinking that Samsung can still maintain the world's largest sales volume after losing the huge market in China, which is due to Samsung's industrial structure, its strong financial resources, huge industry, and the formation of a relatively complete industrial chain, which is also the reason why Samsung mobile phones can go further.
With the experience in China, they began to learn from Apple how to study the market and develop their own sales strategy according to the needs of each country, and provide targeted services according to the needs of each region, rather than the way they used to market products directly around the world.
Now Samsung is the second chip manufacturer after TSMC, and has also launched its own high-end chips, that is, they will no longer rely on Qualcomm's chips, but rely on this, they can be invincible, which is not the ability of any Chinese mobile phone manufacturer except Huawei.