Text: Deng Haozhi.
Recently, there have been reports on the Internet that after Harbin tourism became popular, the property market in Harbin was also on fire. It is said that statistics show that from December 2023 to January 2024, non-Harbin people will buy a total of 4,650 houses in Kazakhstan, a year-on-year increase of 94%. During the same period, the number of rental transactions** was 272%. The ice and snow economy has not only driven tourism, but also seasonal housing demand, and together with the entire property market. In addition to the fire in Harbin, some cities with warm climates in the south, such as Hainan, southern Guangdong, Xishuangbanna in Yunnan and other places, have also ushered in many cross-district home buyers from the north.
1. From the perspective of the industry, buying a house across regions is also a kind of residential consumption upgrade. If you have money, you also want to live in Sanya in winter to escape the cold and Harbin in summer to escape the heat. However, in the past few years, our society did not treat this problem as a holist, and the mandatory definition of cross-district house purchase as pure speculation. In addition, the population of third- and fourth-tier cities has already flowed out, and the demand for housing has been "cleared" all of a sudden, and the property market in third- and fourth-tier cities has been sluggish since then. Now this concept is gradually being reversed, and the purchase restriction policy in various places is becoming more and more relaxed. The perception of the same problem has changed, and the demand for housing has been re-supported. But this needs to be reshaped in terms of income, perception, confidence, etc. It's a long and difficult process. But difficulties also have to be done, because if you don't do it, the money will flow out. After all, many countries are very welcoming to Chinese money. It's a shame if you don't keep it. It is hoped that the policies to support the property market will continue to go further, rather than as a stopgap measure.
2. From the perspective of self-use, you can buy a house and buy it in **, as long as you like it, which reflects the use attribute of the product. However, from the perspective of investment, the houses in the third and fourth tiers, which are only partially weak in the second tier cities, do not have long-term investment value, which is determined by the attributes of housing assets. The reason is also a cliché. It is nothing more than that the economic growth rate of small places is slow, the population continues to flow out, the supply of houses has exceeded demand for a long time, it is very difficult, or the speed is lower than other investment varieties, etc. So what is the main purpose of buying a house across regions? To be clear first, you must align your goals and actions. Otherwise, it's screwed.
3. In China's property market, there are three places that can attract investment buyers from all over the country. One is Hainan, where you can swim in winter + the theme of island closure. It belongs to the self-occupation type of migratory birds + investment demand. The second is the rigid demand + investment demand for employment in several large cities in Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou. The third is Chengdu and Xi'an, the only two big cities in the west, attracting countless "New Zealand" customers (Xinjiang, Lanzhou). The rest of the vast third- and fourth-tier cities can basically only think with their own goals. Not suitable for investment.