On the morning of February 18, the 2024 Quanzhou Private Economic Development Conference was held. Dali Food Group was commended by the Municipal Party Committee and the Municipal Government as one of the top 100 taxpayers of the private economy in 2023. Xu Yangyang, vice president and executive director of Dali Food Group, spoke at the conference as a representative of private entrepreneurs.
Integrity and innovation, inheritance and development of the "Jinjiang experience", and take the lead in the high-quality development of private enterprises
The following text is based on Xu Yangyang's on-site speech).
Dear leaders and fellow entrepreneurs:
Happy New Year everyone! Participating in this grand event today, I personally felt the attention and care of the Quanzhou Municipal Party Committee and the Municipal Party Committee to the private economy and private entrepreneurs; As a representative of private entrepreneurs, I feel honored and encouraged, and the entrepreneurs here are the pride of Quanzhou and an example for me to learn.
This year marks the 35th anniversary of High Fashion Group. Looking back on the past, we are hard-working and firm!
As a new-age entrepreneur, I have personally witnessed the ups and downs of High Fashion's 35 years. In 1989, the first production line was put into operation; In 1998, it was deployed across the country; In 2002, it launched the strategy of "multi-brand and multi-industry", and created 8 major brands such as "Dali Garden, Delicious Points, Kebik, Doubendou, Lehu, Heqizheng, Meibaichen and Landiburg"; So far, it has 36 production bases and 2.8 million sales terminal outlets all over the country, with an annual output value of more than 20 billion yuan, and has paid more than 1 billion yuan in taxes in Quanzhou for five consecutive years. In the process, it is inseparable from the correct guidance of "Jinjiang experience", the spiritual nourishment of "love to fight and dare to win", the business environment of Quanzhou's "Quanxin Quanyi", and the care and support of leaders at all levels.
Over the past 35 years, we have insisted on keeping up with the times and standing at the forefront of the trend. In this era of rapid change, the food industry as the most basic and important part of human life, opportunities and challenges coexist, High Fashion has always been "embrace change, the courage to innovate" as the basic attitude, over the years, High Fashion has carried out in-depth organizational change, mechanism change, industrial change, research and development change, has participated in the formulation of 24 national industry standards, obtained more than 300 invention patents; In particular, after 3 years of research and development, there are only 4 invention patents, which is the soybean milk product with the highest protein content and the purest protein content in the Chinese market, leading the new trend of healthy consumption in the plant nutrition industry. We adhere to the integrity of innovation, unremitting efforts, so that we have always maintained a leading position in the country in baking pastries, biscuits, leisure puffing, functional drinks and other industrial tracks, our "Dali Garden" pastry industry, for many years in the national market share of the first place.
Over the past 35 years, we have insisted on deep cultivation of industry and focus on quality. As early as 1999, during his work in Fujian, the general secretary of Dali inspected and investigated, and encouraged us to develop industry without distractions. High Fashion always keeps in mind the entrustment and adheres to the original intention of "creating quality with heart", aiming at a loaf of bread, a biscuit and a potato chip, embedding high quality and high standards into the whole process of the value chain, and establishing a "chain" supervision mechanism from raw materials, production and processing, and after-sales service, and the product quality has always been at the forefront of the industry; Up to now, there are 1200 million families trust High Fashion's quality and choose High Fashion products. In terms of green production and sustainable development, High Fashion also continues to explore plant nutrition as a new strategic direction, in terms of land use, water resource utilization, and carbon emissions, to help environmental protection goals, and to create a resource-saving and environment-friendly enterprise.
Over the past 35 years, we have adhered to the principle of both righteousness and benefit for the benefit of Sangzi. **The general secretary pointed out that private entrepreneurs should "enhance the sense of responsibility and mission of the first rich to lead the latter to become rich and promote common prosperity"; My father also always taught me that wealth comes from society and should be used for society. Under the leadership of his father, High Fashion has always adhered to the public welfare concept of "giving priority to supporting education and inheriting the traditional virtues of respecting the elderly", actively participated in public welfare and charity, with a total of more than 2 billion charitable donations, and won the "China Charity Award" three times.
Liangliang Middle School, built with high standards, cooperates with the First Affiliated High School of Central China Normal University, a famous school in China, to provide high-quality educational resources for local students. Donate 20 million yuan every year, and carry out the "love and respect for the elderly" and "scholarship and teaching assistant" projects for 15 years, and will continue unremittingly. We have built the largest potato snack food industry chain base in Asia, covering Gansu, Shaanxi, Ningxia, Xinjiang, Inner Mongolia and other western regions with the "base + farmer" planting model, driving the industrial development and income increase of tens of thousands of local farmers.
Looking forward to the future, we are full of confidence and confidence!
Dear leaders and entrepreneurs! Under the guidance of the "Jinjiang experience", Quanzhou in the past, starting from three idleness and lighting every house, has shaped the solid foundation and supreme glory of the first city of private economy; Today's Quanzhou, thousands of sails are competing, thousands of enterprises are prospering, and economic vitality is bursting out and blooming more brightly; The future of Quanzhou, continue to forge ahead, passion burning, will create a new private future in the new era and new journey! Regardless of the past, present or future, High Fashion Group will always be deeply involved in Quanzhou, stick to industry, and take the lead in the high-quality development of private enterprises.
Thank you. List of the top 100 taxpayers in Quanzhou's private economy in 2023.
*: Hui'an Express.