The immersive show is hot! Cultural and creative products are selling well! The Spring Festival cons

Mondo Finance Updated on 2024-02-19

During the Spring Festival holiday, the sales of traditional cultural and creative products, "dragon element" jewelry, and new Chinese clothing, shoes and hats doubled, and various places brought forth the new, focusing on creating immersive and experiential consumption scenarios.

During the Spring Festival holiday, the average daily passenger flow of Tianjin Ancient Culture Street business district reached 240,000 people, with an average daily sales of 21 million yuan. Yang Liuqing's creative woodblock New Year paintings have attracted many tourists to get their hands on the experience, and more than 300 pieces are sold every day; The new hot-selling single product mix of "Nut Zhang" was sold out as soon as it was launched.

Nanjing has moved the immersive performance to the Qinhuai River, with real-time projection performances on the glass curtain walls on both sides of the hull, cruise ships traveling on the water, classic masterpieces such as "Shangyuan Lantern Coloring Map" and "Southern Capital Prosperous Meeting Map" are spread out in front of you in turn, and the situation commentary, local tunes, and traditional shouts in the ship linger in the ears.

Wang Ying, a staff member of Nanjing Tourism Group Business Travel Co., Ltd.: Each cruise ship is equipped with a GPS positioning system, and with the lights and projections along the coast, the cruise ship feels like being in a mobile "cinema" on the way, and completely reproduces the historical scene of "Ten Miles of Qinhuai".

During the Spring Festival holiday, Nanjing's key cultural and tourism venues received 15.48 million tourists, achieving a total tourism income of 16.9 billion yuan.

In Suzhou High-tech Zone, whether it is professional tennis, pickleball, or more participatory long-distance running and fun basketball shooting competitions, almost hundreds of people participate in each individual event.

*Please specify CCTV Finance.

Intern Editor: Li Cong.

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