According to relevant research, more than 100 million emails were sent out on Black Friday, and shoppers who purchased by email spent 183% more than customers who did not receive an email marketing campaign.
This also means that EDM marketing will have:More revenue and better ROI
Almost everyone in foreign countries, especially in Europe and the United States, has the habit of using email, so EDM marketing has it for cross-border e-commerce sellersSignificant value, but few sellers pay special attention to the changes that need to be made in this marketing method at the end of the year.
First of all, I want to emphasize it againAdvantages of EDM Marketing:
Low cost
EDM compared to other Internet advertisementsThe cost is lowThe investment of an email is only a few cents, and the result may be a promotion of the product, a customer visit and a potential customer mining.
High return rate
During Black Friday, sellers sending EDM emails to customers will increase the cart open rate and click-through rate, which can beProduct reproduction, brand reproductionTo be engrained in peoples' hearts.
Precise casting
Screen customers through data, accurately deliver, and deliver the information that customers want to see, rightThe more granular the user base is, the better the email marketing will be.
For example, when a user signs up for your, you can use the opportunity to ask the customer about their tastes, preferences, and purchasing power, and then send targeted emails based on their answers. This accuracy can dramatically increase email open rates and sales conversions.
Diversity
ExceptMarketing emails(Coupon issued), andEvent-based(dunning, dunning), different types of emails correspond to different layouts.
The value and significance that EDM brings to many sellers have long been well understood, but howMaxPlay this way of marketingAdvantages:In fact, very few sellers do it.
The end of the year is an important period for enterprise EDM marketing, and some corresponding changes need to be made due to the changes in consumers' buying habits and needs.
Pre-warm
A lot of sellers will do some at the end of the yearActivities, such as xx large**, online**. You can't expect ads on the day of the event to attract a lot of customers, you definitely doPre-warmTarget.
Send event information to some old customers, and inform them that they will give a few discounts or send xx in order to feedback, and also tell new customers that they are about to launch ** activities, so please look forward to something, so that your activities will be popular.
Promotions
At the end of the year, many sellers will carry out **, but not all customers will know your information, and EDM marketing can do itPrecise castingIt is easy to target customer needs and send them the best information about the products that customers intend to buyIncrease conversion rates
Create a sense of urgency
Send a countdown email as Chinese New Year's Eve approaches to create a feelA sense of urgency。In fact, it is to urge customers not to hesitate, it is almost the New Year, and it will be too late if you don't buy it. In this proximity atmosphere, it is easy for customers to haveDesire to buy
Warm people's hearts
Sometimes the overly obvious profit purpose will make customers disgusted, so send some appropriatelyGreetingsIt will make customers more impressed.
For example, Alipay, it will send greetings on the user's birthday, and I have received it many times, although I know that it is sent by AI, but the moment I receive it will always be touched. Therefore, it is appropriate to send some blessings on the occasion of some major festivalsIt warms people's hearts and improves the brand image
EDM is a very effective way to market, but it must beGrasp the intensityIn addition to being judged as spam, sending emails frequently will also cause disgust among customers, which will outweigh the losses.
At the end of the year, customers want to know more information, so it is appropriateGreetings Message of the weekIt's enough to achieve results!