With the rapid rise of interest e-commerce, more and more anchors have begun to emerge. Among them, the head anchors represented by Xiao Yang and Dong Yuhui have conquered the city for a while, and they have attracted the attention and love of a large number of fans with their unique live broadcast style and high-quality content output. Their success has not only made more people pay attention to the field of interest e-commerce, but also brought great inspiration and challenges to other anchors.
However, with the continuous development of interest e-commerce, some problems and challenges have also emerged. For example, in order to pursue traffic and attention, some anchors have adopted some improper means, such as exaggerated publicity, false publicity, etc., which have brought consumers a bad shopping experience. In addition, since interest e-commerce mainly depends on the interests and preferences of users, how to accurately grasp user needs and provide better content and services is also a major problem for major platforms and anchors.
In the future, as everyone's enthusiasm fades, the homogeneous content of the anchor will cause fan fatigue, such as Zhang, who was very hot before, and recorded the same theme content for a long time, and fans will gradually lose their enthusiasm. How to continue to innovate, improve service quality, to meet the needs of consumers of enterprises and individuals, will become the interest of e-commerce has to face the problem, only to further improve the sense of service, improve the value of the product itself, in order to survive on this road for a long time. From this point of view, we can better understand the reason why Yu Minhong chose to go to the head anchor.