Wen Renyuan.
The core competitiveness of the product is fundamental. 】
Recently, the directors of the bureaus of commerce in many counties and districts in our city have joined forces with Internet celebrities to live broadcast goods, setting off a round of sales boom on the Internet. In the author's opinion, although it is good to bring goods, you must also do your homework.
In the minds of many people, the director always gives people the impression of being serious, serious and solemn. Now, they have put down their bodies and taken the initiative to "sell" and "shout" on the Internet, which has really changed many people's stereotypes of "director".
Different from ordinary Internet celebrity anchors, the "director" has a special identity, which is easy to arouse the curiosity of the people and is easier to gain high attention. Consumers are willing to pay for live broadcast goods when they see the leading cadres working so hard to "bring goods", coupled with the endorsement of ** trust. The sense of gain and happiness in the hearts of enterprises, businesses and farmers who have benefited spontaneously arises. It can be said that this is a win-win move for all parties.
Although the director of the bureau caters to the current market demand, he must also do something and not do something. On the one hand, the live broadcast requires the director to introduce the product in professional and easy-to-understand language, which requires the director to make systematic planning and preparation in advance, so that consumers can accurately and clearly understand the product. On the other hand, the products recommended by the directors should also ensure the quality, and must not damage the image of the first class due to the promotion of fake and shoddy products, and smash the signboard of the "director". In addition, follow-up logistics and warehousing must also keep up, and you can't shout in vain.
The director's live broadcast has a good effect, which is inseparable from the support of the industry. Through live broadcasts, it can bring short-term popularity and sales, but this kind of attention is difficult to sit back and enjoy "a lifetime". To truly form brand influence, the core competitiveness of products is fundamental. How to enhance the competitiveness of the industry, how to make more products go to the world, and how to promote the high-quality development of the industry are all issues that the directors need to think about.
Editor: Qingqi.
Second trial: Dai Ping, Tang Jianhua.
Third trial: Ye Xinfu.