Chinese New Year in the metaverse! Empowering the digital transformation and upgrading of commercial streets with science and technology, Shanghai has brought surprises to consumers again!
On February 2, the New Year activity of the metaverse "China Commercial First Street" - Nanbu Xinleyuan, which was built by China Mobile Communications Group Shanghai *** China Mobile Migu Company, was officially launched, and users can feel the digital and intelligent "new" New Year's flavor of enjoying fireworks, lighting dragon lanterns, and winning New Year's goods without leaving home.
Immerse yourself in a digital twin
On July 8, 2022, Shanghai** released the "Shanghai Action Plan for Cultivating a New Track of the "Metaverse" (2022-2025)", which mentions the creation of more than 50 innovative demonstration applications empowered by the integration of vertical scenarios, and the launch of more than 100 benchmark products and services that lead the forefront of the industry.
In order to implement the plan, the Shanghai Municipal Commission of Economy and Information Technology launched the "unveiling the leader" solicitation for the needs of major application scenarios of the metaverse, and formed the first batch of major application scenarios for the metaverse in Shanghai in 2022. In September 2023, the list of major application scenario construction achievements of the metaverse in Shanghai (the first batch) was released, and "Nanbu Xinleyuan" was among them.
It is reported that "Nanbu Xinleyuan" is a metaverse bit space built with the theme of Nanjing Road business district, based on China Mobile's 5G+ computing power network, integrating high-precision modeling, distributed real-time rendering, cloud game interaction engine, bit digital human and other cutting-edge technologies.
Focusing on "1 block twin construction + 2 characteristic space expansion + 3 key scene creation", carrying the four functional modules of "City Memory", "Cultural Expo", "Interpretation Landscape" and "Trendy Play Market", "Nanbu Xinleyuan" creates a smart cultural tourism ecology with deep integration of online and offline, and empowers the innovation of consumer services and merchant service scenarios. Open a "cross-time and space journey" for users, and realize the ultimate experience of "traveling" the beautiful scenery of the block, "seeing" the tricks, "learning" the red culture, "playing" the game trendy play, and "shopping" the brand good things.
Chen Yong, President of Nanjing Road Pedestrian Street Enterprise Federation, Secretary of the Party Committee and Chairman of New World Group, said that "Nanbu Xinleyuan" is an important attempt to empower physical business with the help of the metaverse, and it is also a powerful measure to drive businesses to form new business ** and transformation paths with new technologies. It is hoped that the project will run out of "acceleration" on the new track of the metaverse, continue to consolidate the value of the "first commercial street in China", and make positive contributions to the healthy economic development of Huangpu.
It is reported that from now on, through the "Shanghai Nanjing Road Pedestrian Street" WeChat applet, **Alipay applet, etc., you can log in to the "Nanbu Xinleyuan" metaverse bit space. Here, after users independently generate their own digital intelligent human images, they can explore the high-precision digital twin style of the entire Nanbu Street in a 360° all-round way, covering not only the three landmark scenes of New World City, Century Plaza, and New World Daimaru Department Store, but also historical buildings such as Yongan Department Store, Shen Dacheng, and Nanjing Business Building, allowing users to enjoy a new immersive experience that integrates cultural tourism and social networking.
Looking for the taste of the New Year in the "metaverse".
During the Spring Festival, "Nanbu Xinle Yuan" will integrate modern blocks with traditional Chinese culture, presenting users with a new way to play the "Chinese New Year" in the era of digital intelligence, and experience a strong New Year's flavor in the metaverse, with the focus on seeing the "dragon".
The "First Street of Chinese Commerce" in the Metaverse staged the "Flying Dragon in the Sky" show, allowing users to follow the perspective of the "Flying Dragon" and overlook the crowds and neon lights of the entire Nanjing Road Pedestrian Street.
There is also a spectacular fireworks display. From January 26th to February 25th, from 8 to 8:30 every night, Century Plaza will stage a non-stop fireworks show, users only need to log in every day to receive 14 types of fireworks for free, as well as 5 hot words fireworks such as "Year of the Dragon" and "Everything is going well, the future is bright", allowing users to experience a different night scene belonging to this lively street market.
There is a New Year in the metaverse, and limited-time tasks are launched simultaneously. According to reports, users can participate in activities such as smashing golden eggs and opening treasure chests after completing tasks such as "New Year's Dragon Lantern" and "Nanbu New Year Dragon Hunting". In addition, at the entrance of Shinsegae Daimaru Department Store, there is also a variety of trendy toy markets for entertainment experience.
Nanjing Road Pedestrian Street is one of the most prosperous commercial streets in China, a shining business card of "Shanghai Shopping", and an important carrier to promote consumption upgrading and innovative experience. In response to Shanghai's call to build an "international digital capital", the innovative business model of "Nanbu Xinleyuan" came into being, which perfectly integrates the century-old commercial street with cutting-edge technology, shows the infinite possibilities under the interweaving of tradition and innovation, and adds "new momentum" to the construction of a world-class business district on Nanjing Road.
As an integrated innovation and integrated application of Internet, big data, cloud computing, artificial intelligence, blockchain, virtual reality and other technologies, the "metaverse" is a future industry with high hopes. Industry insiders believe that the application of the metaverse in the consumer industry is not only a technological innovation, but also a revolution in consumption and production models, which will change the way the public produces and buys goods and services, as well as the operation mode of the consumer industry chain. The metaverse has given birth to new production capacities and will also shape new production and consumption patterns.