By default, the Spring Festival of 2024 is coming as scheduled. In the festive atmosphere of thousands of lights and firecrackers, we not only felt the strong flavor of the New Year, but also saw the vigorous vitality of China's economy from the fireworks. As the most important traditional festival in China, the Spring Festival is not only a time for family reunion and celebration, but also an important window to observe the economic and social development.
In this special period, the performance of the consumer market is particularly interesting. With the optimization and adjustment of epidemic prevention and control measures, people's pent-up consumer demand has been released, and the consumer market during the Spring Festival has shown strong vitality. Whether it's catering, travel, shopping or entertainment, all industries have ushered in explosive growth.
The catering industry is one of the most lively industries during the Spring Festival. Many restaurants have seen a huge increase in bookings for Chinese New Year's Eve dinners, and some popular restaurants have even seen a hard-to-find table. People's demand for food is not only satisfied with family dinners, but also chooses to taste various specialties outside. This has not only stimulated the growth of the catering industry, but also driven the development of related industries such as food procurement, logistics and distribution.
The tourism market also ushered in a peak during the Spring Festival. Many people choose to travel at this time to enjoy the scenery and relax. The data shows that the number of tourists and tourism revenue in the domestic tourism market during the Spring Festival have hit a record high. In particular, the rise of short-distance tours and peripheral tours has injected new vitality into the development of tourism.
Shopping is also an integral part of the Chinese New Year period. Major shopping malls and supermarkets launched a series of first-class activities during the Spring Festival, attracting a large number of consumers to shop. From clothing and home appliances to New Year's gift boxes, sales of a wide range of goods have increased significantly. E-commerce platforms have also seized the opportunity to launch a variety of online activities to meet the shopping needs of consumers.
In addition, the entertainment industry also ushered in spring during the Spring Festival. Entertainment such as movies, performances, and games are favored by young people. The Chinese New Year movies launched by the cinema line have attracted many audiences, and some popular films have even been sold out. New entertainment methods such as online games and online live broadcasts have also been sought after by young people, bringing new growth points to the entertainment industry.
Behind the boom in the Spring Festival consumer market, it reflects the fundamentals of China's continued economic growth. With the acceleration of economic recovery, the income level of residents has been rising, and the consumption structure has also continued to upgrade. While pursuing material satisfaction, people pay more attention to spiritual needs, which provides a broad market space for the development of culture, tourism, entertainment and other industries.
At the same time, we must also see that the popularity of the Spring Festival consumer market is inseparable from the support of first-class policies and the driving force of enterprise innovation. **Stimulate consumer demand through tax and fee reductions, issue consumption vouchers and other measures, which provides a strong guarantee for the development of enterprises. Enterprises will further stimulate market vitality by innovating products and services to enhance the consumer experience.
Of course, while we see the boom in the consumer market, we should also pay attention to the problems and challenges that exist. For example, congestion in some popular tourist attractions is still severe, reflecting the lack of supply of tourism infrastructure and services. The price increase of some goods has also brought a lot of pressure to consumers. These problems need to be solved by the joint efforts of enterprises and enterprises to achieve the sustainable development of the consumer market.
To sum up, the consumer market during the Spring Festival in 2024 shows strong vitality, demonstrating the strong endogenous driving force and broad market potential of China's economy. This has injected strong confidence into the economic and social development throughout the year. We need to seize the opportunity, deepen reform, expand opening-up, and promote high-quality economic development, so that the people can have a greater sense of gain and happiness. At the same time, it is also necessary to face up to the problems and challenges existing in development, constantly improve policies and measures, and improve service levels, so as to provide a strong guarantee for the sustained and healthy development of the economy and society. Let's look forward to a more prosperous future together!