From one car to one brand, the Toyota Crown has gone through 69 years of history. During this time, the crown has always been the "pearl in the palm of the hand" of the Orient, which has not only witnessed the development of Asia, but also become the "dream car" of people in many eras. Nowadays, the crown is presented in front of people with a new attitude, which remains unchanged for the pursuit of the ultimate, the harshness of quality and the courage to "innovate and challenge" genes;What has changed is that it has grown from a car to a brand, with a more powerful product matrix, which can provide more help for FAW Toyota's high-end, and at the same time, with the release of the new crown (sedan), the crown brand has four categories of SUVs, MPVs, crossovers and sedans, which can provide consumers with richer choices.
The never-fading "crown feelings" are timeless and fresh
As a classic representative of Japanese cars, the crown is not only a car, a symbol of luxury and status, but also a kind of feelings and memories that many people can't erase. With its unique luxury quality, Crown has also become the enlightener of many first-time luxury car buyers.
In 1964, the crown appeared at the Canton Fair and entered China for the first timeIn 1983, the 7th-generation Crown was introduced in batches and became a well-known luxury car in China, and it was a common dream of many people to own a Crown sedan at that time. In 2005, the 12th-generation Crown was domestically produced by FAW Toyota, and quickly occupied the high-end car market, with a market share of more than 30%.
The success of Crown not only depends on high sales and stepping on the pulse of the times, but more importantly, each generation of Crown adheres to the "innovation and challenge", walks in the forefront of the times through innovation, and meets the escalating needs of consumers. At the same time, new technologies always start with the "crown".
For example, the third-generation Crown was the first in its class to feature a two-door hardtop design, which redefined the premium private car;The fifth-generation Crown is the world's first 4-speed AT model with automatic accelerationThe sixth-generation Crown is the first to adopt turbocharging technology, showing Toyota's thinking about the environmentThe 11th-generation Crown is the ultimate front-rear-wheel drive sedan, demonstrating Toyota's pursuit of driving pleasure. Now in its twelfth generation, the Crown has taken "pedestrian safety" to a new level, and it is the world's first model to feature a body that reduces pedestrian injuries.
In 2008, Toyota ushered in an important moment of technological change, and the crown naturally became a practitioner of new technology, and it was the first to be equipped with hybrid hybrid technology. Subsequently, the fifteenth-generation crown ushered in a complete overhaul and adopted the TNGA-K architecture, becoming a representative of good looking, easy to open and safe.
The sixteenth-generation Crown introduced the Equip 24T turbocharged hybrid crown SportCross, equipped with 2The new crown of the 5L multi-stage hybrid system has achieved another innovation in the model category and powertrain, and has become an even more powerful crown.
Through the innovation of the crown, we can also see that its "crown" has not been dusted by time, but has become more brilliant in the bold innovation and breakthrough again and again, and the "crown feelings" have also been renewed because of time.
Left-handed heritage and right-handed innovation The all-new Crown redefines Toyota's flagship sedan
For users, the crown is not only a legendary model, a classic memory, but more importantly, it is FAW Toyota's commitment to build good cars and luxury cars for users.
In order to better fulfill this promise, FAW Toyota has also promoted the evolution of the Crown from a legendary model to an independent luxury brand since 2021.
In 2021, FAW Toyota took the lead in introducing the high-end MPV, Crown Wilfa, and then quickly launched the high-end SUV - Crown Lufang within half a year, realizing the transformation of Crown from a model to a brand. In June 2023, the Crown brand model lineup will be further expanded, and the Crown SportCross and **Crown Wilfa will be jointly launched, injecting new vitality into FAW Toyota's high-end market.
At the Guangzhou Auto Show in November 2023, FAW Toyota released the all-new Crown (sedan), which forms a new product matrix covering four high-end market segments: sedan, crossover, SUV and MPV, together with Crown SportCross, Crown Wilfa and Crown Lufang, providing users with richer and better choices.
In the process of transformation, Crown has always adhered to the value of making good cars for consumers, striving for excellence in materials, quality and comfort, and meeting the ever-changing needs of consumers through styling, interior renewal and power innovation.
Take the 16th-generation all-new Crown as an example, as the only FR layout model in the Crown series, it is built on the GA-L platform, with a low, wide, powerful body posture, and slender body proportions to create a majesty and style commensurate with high-end luxury. At the same time, the new Crown has a length of 5,030 mm and a wheelbase of 3,000 mm, which can make the distance between the front and rear seats reach 1,000 mm, ensuring that rear passengers have plenty of legroom to ensure comfort.
The interior of the all-new Crown is also full of flagship quality, with an island structure design with large areas of wood grain panels extending from the center console to the sides of the doors, creating a sense of spaciousness. At the same time, the instrument panel and center console are designed to be floating, highlighting the characteristics of the island structure.
In terms of materials, the interior of the car is wrapped in leather materials to create a sense of luxury in a classic sedan. At the same time, the full 64-color ambient lighting can add a sense of hierarchy and comfort to the car, like a sense of home. In addition, the new crown is equipped with comfort features such as heated and ventilated rear power seats, rear multi-function operator panels and rear sun blinds, further highlighting the luxury and taste.
Of course, the all-new Crown doesn't stop there, it also features Toyota's first-of-its-kind 25L multi-stage hybrid system. The system consists of 2The 5-liter engine and two electric motors provide a direct, responsive power response. In addition, the engine speed can be kept low at high speeds, resulting in quiet operation with low fuel consumption.
In addition, the suspension system of the new crown has also been upgraded, using a high-level multi-link front suspension and a low-level multi-link rear suspension, which can provide a high-quality driving experience and handling stability suitable for commercial vehicles.
Since its inception, the crown has been synonymous with high-end and quality, and for 69 years, it has also adhered to its original promise to its users to build only high-quality cars. At the same time, Crown also continues to break through itself and give back to consumers with better products. The 16th-generation Crown, which adopts the "new formal" design concept, is the better Crown, and it is also Toyota's new flagship sedan.
Exclusive "Crown Life": Start with the product and end with the service
If the car is the beginning of the relationship between users and manufacturers, then service is the core of deepening the relationship between the two. And the exclusive "crown life" also starts with the product and ends with the service.
As the flagship brand of FAW Toyota, the crown brand undertakes the important task of comprehensively leading the FAW Toyota brand. Therefore, while constantly improving the product matrix, Crown has also created a "Crown-level standard" in all aspects through advanced channel network, upgraded service system, and evolved user rights and interests.
In terms of channel services, the "Crown Independent Exhibition Hall" builds an exclusive and independent new luxury space for Crown users with a concise and bright design concept, and creates a warm and tasteful social home for Crown usersAt the same time, it will accelerate the upgrading of existing 4S stores to third-generation stores, and the specially set up "Crown Brand Zone" will provide users with high-quality exclusive services.
In terms of service personnel, Crown continues to build an elite service team to provide the most distinguished service for every Crown user. In addition, FAW Toyota has also established an exclusive Crown Club, which provides users with a social platform for interaction, sharing and co-creation by opening up online and offline spaces, and continues to improve their rights and interests.
For FAW Toyota, being friends with users is to start selling cars, but becoming a close friend is through attentive service again and again, in the whole life cycle of the vehicle, FAW Toyota will care for users and meet the diversified and personalized needs of users.
When you own a crown, you also start a unique luxury journey, with a lifetime of luxury experience and service.
Write at the end:In the past, in the perception of many people, only the luxury of American cars and European cars was really luxurious, because their materials were luxurious and looked relatively high-grade. However, with the passage of time, we have found that many things that seem luxurious on the surface are difficult to withstand the baptism of time, but it is the low-key and restrained quality that can be renewed over time, just like the crown.
Over the course of 69 years, it has always maintained a luxury design and precision manufacturing that meets the needs of Asian consumers, and at the same time, it has grown into a more contemporary luxury car through "innovation and change" again and again. And in several metamorphoses, the crown has also changed from a legend to a new legend.