Since the launch of the mobile game "Against the Cold" in the middle of last year, it has swept the entire domestic game circle for more than half a year, attracting the attention of 50 million players in less than three months.
At the "Xiaohan National Wind Festival" not long ago, NetEase announced that the number of active players of the mobile game "Against the Cold" has exceeded 100 million!
It is precisely because of such a high popularity that even if the values in this new game are not linked to kryptonite, the fashion appearance without attribute bonuses in **is as low as 1 yuan or 6 yuan.
The mobile game "Against the Cold" is still in beta for more than half a year, and has been sent to the first best-selling list of Apple Store and other platforms by players many times.
According to the estimates of the three parties, the revenue of the mobile game "Against the Cold" alone exceeded 20 billion in the first season! It can be said that it is a hot mess, and this has also aroused the curiosity of many netizens, why can this new game be welcomed by so many players?
And today, NetEase officially unveiled the inside story of the explosion of the mobile game "Against the Cold" for the first time, and the answer is mellow Chinese culture! When the excellent traditional Chinese culture is integrated into the bloodline of the game, there are a bunch of "ancestors" covering it that can naturally be recognized by players!
In fact, what the mobile game "Against the Cold" is true, since the beta was launched in the middle of last year, 16 grandmaster superstars in the fields of humanities, Chinese studies, martial arts, dance and other fields have been invited to form the "National Wind Heavenly Troupe".
Including Wen Rui'an, the general consultant of game literature, Cai Zhizhong, the general consultant of Chinese culture, Zhao Wenzhuo, the general consultant of martial arts, etc., many bigwigs in various fields participated in the production of the game, and the final game was unanimously welcomed by players after the opening of the test.
Subsequently, the mobile game "Against the Cold" is still committed to promoting excellent national style cultural content in the game, and some time ago, artists such as Tan Jing, Sa Dingding, and Liu Yu, the intangible inheritor of Kunqu Opera, were invited to perform on the same stage at the "Xiaohan National Wind Festival".
In the recently updated Spring Festival version, the mobile game "Against the Cold" has carried forward the traditional Chinese culture and customs to the extreme.
For example, after the update, players saw the lion dance performance on the streets of the main city of Bianjing and other places, Ye Zhongming, the inheritor of Chinese intangible culture and the seventh-generation successor of [Huang Feihong], personally participated in and directed motion capture.
The limited fashion for the Year of the Dragon [Liyue Tonight], which is about to be put on the shelves for **6 yuan, is also created by Mr. Lu Min, the representative inheritor of the intangible heritage of lanterns, and is inspired by the intangible cultural heritage lantern culture.
In addition, there are also the traditional customs of the Spring Festival in the Northern Song Dynasty "Fighting Spring Ox" and "Fire Dragon Dance" performances, etc., and even the paper-cut "famous thorns" presented by players to each other are all made by intangible cultural heritage master Zhou Shuying and selected for the same style of gifts for the 2022 Winter Olympics.
It can be said that every detail of the "Against the Cold" mobile game has been carefully created, and in the official "Cyber New Year" promotional video released some time ago, it can be seen that the current game has enough New Year's flavor.
Players can just set a table of Chinese New Year's Eve dinner in the mobile game "Against the Cold", or visit temple fairs, snowball fights, play ice skating, cook hot pot, take winter baths, etc., and enjoy the lively customs of the Northern Song Dynasty Spring Festival.
It's like the wax moon in traditional folklore.
Two. Ten. Seventh, on the twenty-eighth day of the lunar month, we should concentrate on bathing, remove the bad luck of the year, and prepare for the customs of the new year in the coming year, and the mobile game "Against the Cold" has also been done in the game.
It can be said that the Chinese culture in the New Year version of the mobile game "Against the Cold" is indeed strong, and it has been unanimously welcomed by players after it was launched.
It is precisely because of this attitude of respecting and promoting excellent national culture that the mobile game "Against the Cold" has been popular since its launch, what do you think about this? Let's talk about it in the message area!