Recently, Kamal Yoga announced an in-depth strategic cooperation with ACG International Art Education Group (ACG) to jointly promote the artistic and international development of the yoga industry. As a leading mid-to-high-end yoga chain brand in China, Kamo Yoga has been focusing on providing a diverse range of yoga classes and has recently successfully secured a strategic investment from ACG.
Founded in 2013, the word kamal is derived from the word "lotus", which means rooted in the soil but pure, in line with the pure spirit promoted by yoga. With years of hard work and development, Kamo Yoga has more than 20 offline chain directly operated venues in first-tier cities across the country, with a total area of more than 10,000 square meters, and has more than 100 full-time yoga teachers, as well as international yoga masters from India. In addition, two Kamo Yoga Institutes accredited by Yoga Alliance provide strong support for the brand's professionalism and authority.
At the same time, ACG International Art Education Group's strategic investment has breathed new life into Kamo Yoga. Camo Yoga will make full use of ACG's rich global art industry resource network and mature education and training experience to upgrade the existing yoga life aesthetic services. In this cooperation, Kamo Yoga and ACG also jointly announced that they will raise a total of 1 billion yuan for women's consumption, aiming to invest in the high-growth areas of women's consumption, including beauty, management, etc., and open up broader business prospects for Kamo Yoga.
Guided by user needs, the team of Kamo Yoga has taken the lead in innovating and changing, providing users with diversified teaching scenarios through the integration of OMO online and offline. In order to ensure the real-time interaction between students and teachers, Kamo Yoga has stepped up the research and development of dual-view intelligent yoga equipment, and launched multi-category courses such as "dual-teacher live broadcast" to provide users with more personalized guidance services. In addition, Camo Yoga has also introduced AI hardware such as smart yoga mats, head-worn meditation rings, AR glasses, etc., and formed its own smart venue digital management SaaS system by opening up the software system, providing users with a full range of yoga health management experience.
In addition, the two parties will jointly promote the innovation of global cooperation businesses such as meditation travel and international exchanges. This initiative aims to open up the business potential of both the supply and demand from users to yoga teachers, and provide a more colorful experience for yoga enthusiasts around the world.
The in-depth cooperation between Camo Yoga and ACG marks the strong alliance of the two industry giants, which will surely create a richer and deeper yoga experience for users in terms of yoga art and international exchanges, and jointly lead the future development direction of the industry.