IT Home reported on February 13 that the Ford F-150 Lightning pure electric pickup truck has officially landed in markets outside North America, and Norway has become its first position outside North America.
With demand for electric vehicles surging in Europe, Ford has announced that it is expanding deliveries of the F-150 Lightning beyond North America. In April last year, Ford announced that Norway would be its first overseas market, as its "terrain, outdoor culture, and passion for electric vehicles" fit perfectly with the F-150 Lightning. Last year, Norway's electric vehicle market share hit a new record again at 824%, up from 79 in 20222% and 64 in 20215%。With further improvements in EV incentives this year, the Norwegian Electric Vehicle Association is convinced that the country will achieve its goal of 100% zero-emission vehicle sales by 2025.
Considering that about two-thirds of vehicles in Norway are equipped with all-wheel drive systems, Ford considers Norway to be the first place to enter overseas markets for the F-150 Lightning. Gunnar Berg, managing director of Ford Norway, said that in his 25-year career, he had never seen a model as enthusiastically sought after by drivers as the F-150 Lightning, saying: "I've even had customers come up to my office door and beg us to bring this electric pickup truck to Norway. ”
The F-150 Lightning was the best-selling electric pickup truck in the U.S. last year, with more than 240,000 units, up 54% year-on-year. After the February update of this year**, the 2024 Ford F-150 Lightning will start at $54,995 in the U.S. (IT House Note: Currently around $39.)60,000 RMB).