The Insight Engine [Competitive Situation] function has been newly upgraded! You can view relevant data at a custom time.
Competitive Landscape] as an insight engineBasic EditionThe function can quickly and concisely gain insight into the brand marketing effect and change trend from the perspective of the overall situation, the whole industry and the whole brand, assist the brand to estimate the current situation, make scientific and objective marketing decisions, and improve the marketing effect. Brand sideYou can log in to the official website of Social Touch Insight Engine to register for the experience!
Specifically, it solves the following challenges for you:
1. Real-time monitoring of competitive product dynamics
Taking the Heytea brand as an example, we add three competing products: Nai Xue's Tea, Mixue Bingcheng, and Bawang Tea, and you can view the latest and hottest news of this product and competing products on various platforms such as Weibo, Douyin, and Xiaohongshu.
Second, multi-dimensional quantitative brand competitiveness
You can formulate brand promotion goals and plans based on industry rankings, social influence, and other indicators of this product and those of your competitors. According to the brand communication trend and popular interactive content, the content strategy plan can be formulated. It can also position brands and competitors based on content and interactive performance, and find strategic power points.
3. Precise auxiliary content marketing
You can refer to the excellent marketing topics and hot content of this product and competing products to carry out marketing planning; Refer to the user's emotional positioning of the brand to adjust the strategy on the fly. You can also compare your brand's marketing selling points and selling point trends to create a more competitive marketing selling point.
Fourth, efficient layout of media resources
You can refer to the platform distribution, KOL matrix and KOL layout of this product and competing products to formulate a media layout with high efficiency and high price.
5. Verify changes in user groups
Based on the gender, age, and geographical distribution of this product and competing products, it can gain insight into the differences in user portraits, and can also verify the effectiveness of marketing campaigns based on changes in crowd portraits.
6. Immediately explore industry opportunities
According to the hottest topic battles and content of the entire industry on various platforms, the content marketing plan can be optimized, and the strong selling points and potential selling points can be discovered in real time according to the hot trend of marketing selling points and selling points in the industry. 