In 2024, we look forward to the improvement of the market and the acceleration of the reshuffle in the industry
Qin Wei. The author is a senior technical expert in ceramic color glaze) Looking back on 2023, China's building and sanitary ceramics industry will further show a polarized trend. The situation of the head enterprises has improved in the second half of the year, and the life of OEM companies is becoming more and more difficult. Some brand enterprises are still expanding, and second- and third-tier brand enterprises are further reducing production in kilns. In terms of exports, it will be further difficult to do in 2024, and the further competition for domestic ceramic enterprises around the domestic demand stock market will inevitably accelerate. Then, this year's market will inevitably be the competition of quality and service under the premise that it can no longer be reduced.
At present, the national production data of building sanitary ceramics in 2023 has not yet come out, in fact, everyone has their own prediction of the overall output in 2024. Despite facing challenges such as the upgrading of environmental protection standards for raw materials, China's ceramic enterprises have maintained strong competitiveness through technological innovation and management optimization.
In 2024, China's ceramic industry will further increase its expansion efforts to overseas markets, especially in the export of ceramic glaze accessories. With the deepening of the "Belt and Road" initiative and the continuous strengthening of international cooperation, Chinese ceramic enterprises will have more opportunities to enter the global market. Especially under the influence of external instability factors such as the Russia-Ukraine war, Russia's imports of China's domestic products have reached a new height. Materials such as ceramics will usher in a good opportunity.
In overseas markets, the export of China's ceramic glaze accessories will face greater opportunities and challenges. On the one hand, with the increasing global attention to environmental protection and health, Chinese enterprises need to strengthen product quality management and compliance with environmental protection standards to meet the needs of overseas customers. On the other hand, it is necessary to increase the research and product customization capabilities of market demand to provide more competitive products and services.
In 2024, China's ceramic industry will usher in some developments and breakthroughs worth looking forward to. First of all, with the application of intelligent manufacturing and digital technology, ceramic production will be more intelligent and efficient, further improving production efficiency and product quality. Secondly, Chinese ceramic enterprises will increase investment in innovative design and brand building to enhance product added value and market competitiveness. In addition, the support of national policies and the promotion of industry associations will provide more favorable conditions for the healthy development of the ceramic industry. To sum up, China's ceramic industry will achieve greater development on the basis of stability and progress. By strengthening international cooperation, improving product quality and service levels, as well as continuous innovation and reform, China's ceramic industry will show more strong competitiveness and influence in the global market.
Original article, welcome to indicate**!