On January 10, the 2023 online literature model writer "Twelve Heavenly Kings" was released. It is reported that the "Twelve Heavenly Kings" is a list of the online literature industry, aiming to select the annual rookie in the online literature industry.
After the release of "Twelve Heavenly Kings", there was a heated discussion on forums such as Zhihu and Dragon Sky. Among them, a post-00s author has attracted attention. According to Ji Yueren, the author of "Xuanjian Immortal Clan" in the south, he is a post-00s student, a senior this year, and graduated from the Department of Public Administration. "Xuanjian Immortal Clan" is the first online article he published**, from October 2022** to the present, it has not yet ended, and the cumulative update has exceeded 1.69 million words.
The news of the online article "Wealth Creation" continues. The royalty of the writer Tang Jiasanshao's "Douluo Continent" from the starting point Chinese network exceeded 100 million, the single work of the author of "Dou Breaking the Sky" Tiansilkworm Potato earned nearly 20 million yuan, and the monthly income of the talking elbow exceeded 420,000, as well as the authors of the post-00s and post-05s on Xiaohongshu, to the popular "Canglan Tips" and "Sauvignon Blanc" are all adapted from Jinjiang's homonymous **, in 2023, online writers seem to be becoming one of the careers sought after by young people who love "freedom" and "social fear".
According to the "2022 Research Report on the Development of China's Online Literature" released by the Chinese Academy of Social Sciences, post-00s writers have become the main force of the new generation. According to the data, among the newly registered writers of China Literature Group in 2022, the post-00s accounted for 60%; Among the new faces in the TOP500 of the 2022 Writers Index, the proportion of post-00s has increased by 10%, and the number of 10,000 works has tripled compared with the same period last year.
From the perspective of the income of the top signed writers in Tomato, from 2021 to 2023, the number of writers with super yuan income will increase to 3,070 and 1,598 respectively, an increase of more than 250%, and the number of writers with an income of more than 30,000 yuan has also increased a lot, from 138 to 454.
The growth of the number of top high-income writers confirms that the attraction of tomatoes to online writers is strengthening. According to the data of Tomato** in 2022, the number of original creators who have settled on the platform has increased by 300% year-on-year.
Monthly income.
Tomato** is connected to a huge consumer market on the one hand, and a large number of content providers on the otherPinduoduo in the reading world and Yiwu Trade City in the online version have gradually taken shape.
Netizens said that writing online articles is still one of the best income channels for college students, and "there is no shortage of new people to get ahead every year".
The crowd of people who read online articles is also quietly changing. : Deeper, younger, and aging are the new characteristics of today's online users.
According to QuestMobile, the digital reading market was still dominated by a subscription-based model in 2017. The proportion from first-tier cities is 132%, and 51 from third-tier cities and below2%。
But nowadays58.6% of Tomato app users are from third-tier cities and below, while only 75%。
According to the data of Big Arithmetic, in October 2022, among the digital ** reading users on Douyin, 351% of users have a monthly income of 3,000 yuan or less, and another 31% of users have a monthly income of 3,001-6,000 yuan. Tomato and Douyin both belong to ByteDance, and their overlapping users account for 72% of Tomato's overall users1%, therefore, the data of digital reading on Douyin can reflect the income level of Tomato users to a certain extent.
Readers' income.
According to data from QuestMobile, in 2019, the free reading population was mostly concentrated in the age group of 25-30 and 31-35 years old, accounting for more than 20% respectively. However, on the free reading app Tomato**, users are more concentrated in the two age groups of under 18 years old and over 51 years old.
App age distribution.
On platforms such as Tomato and Seven Cats, there is also a function of reading and withdrawing money, that is, how many minutes of reading or listening can be withdrawn to the wallet. This makes free reading seem more "tempting" and more cater to the habits of silver-haired people.
The routine is not popular on the first day, but the online text market has grown to 2In the 0 era, online content is increasingly emphasizing the ultimate coolness and even shortening, and the online reading audience has also reached an astonishing scale.
Rookie Tomatoes, Seven Cats and the veteran Jinjiang and Starting Point actually represent two completely different business models of free and paid reading. The core of paid reading is content, and the platform completes the deep binding with users through high-quality content, and converts users' loyalty to works into profits. And the core of free reading is traffic and advertising.
The pain point of free reading is that it is not easy to incubate top IPs. However, this year's outbreak of micro-short dramas has changed the situation.
On the one hand, nearly half of the short dramas on the market are born from these online articles that are more and more refreshing, short and fast. On the other hand, short dramas have become a part of the drainage of free reading platforms.
With a huge consumer market, the platform also needs to have sufficient and timely online text output.
In 2024, the number of graduates from ordinary colleges and universities in the country is expected to reach 11.79 million, an increase of 210,000 year-on-year. On December 5, 2023, the Ministry of Education issued the "Notice on Doing a Good Job in the Employment and Entrepreneurship of 2024 National Ordinary College Graduates", requiring vigorously exploring market-oriented and socialized employment channels.
In recent years, more and more undergraduates have "returned" to vocational schools, and "undergraduate degree + skill certificate" has become the configuration of many college graduates when looking for jobs.
Whether it is students writing online articles to increase their income, or graduates "returning" to vocational schools, becoming anchors, filming **, etc., it shows that more and more people are no longer bound by traditional concepts and choose to take a differentiated path.
The emergence of new forms of employment after 00 is an important symbol of social progress. This also brings more opportunities and creates a wider space for diversified education.
In short, if you have the time and energy, it's not bad to stick to it, and leave yourself a little chance to become a god, in case it happens.