[**China Industry Network].
Original title: Enterprise Records Hollyland launched a pet baking brand.
Event: Recently, the bakery company Hollyland launched its new brand Holiland Pet, which is available on the official mini program and Tmall** online. According to the information released by Hollyland, Holiland Pet focuses on pet birthday cakes and human pet service experience, and its cakes are made of human-grade raw materials and meat cakes prepared with fresh food.
Comments: After launching a number of popular products and co-branding with a number of brands, Hollyland hopes to use pet baking brands to open up the market again.
In recent years, the number of family pets in China has grown rapidly. As of 2022, the number of pet cats and dogs alone has exceeded 100 million. This has led to the steady development of the pet industry market. Among them, pet food has gradually become a hot commodity. According to a report, the size of China's pet food market will reach 137.2 billion yuan in 2022.
As people become more financially powered, and more and more pet families consider pets as family members, it is no longer uncommon to buy cakes for them to celebrate their birthdays or other anniversaries. In fact, in the past few years, there have been some stores operating pet cake business on the market, but in general, because pet cakes are relatively high in unit price and low demand frequency, they are only a supporting role in the business layout of many pet food operators.
One of the advantages of Hollyland's launch of the pet baking brand is that its existing customer base has a high overlap with the possible pet bakery consumer group. However, bakery products have always been easy to replicate, and for Hollyland, how to maintain the irreplaceability of its pet baking brand will be an inevitable problem in the future. (Worker**-China Labor Network reporter Luo Xiaoxiao).
*: China Industry Network - Workers**.
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