Apple was forced to adopt the Android strategy, suffered distress, and users felt victimized
Some time ago, there were a lot of ** reports that ios17The 4Beta beta has been officially launched, and Apple has made a lot of changes to this version, the most notable being the support for the side** feature.
What is a side load? This means that, as with Android, you can have a third-party app store present without having to install it through the AppStore.
This is seen as the transition from Apple to Android"Androidization"process. However, this only applies to the European continent and cannot be used by other countries.
Apple has always been very tough on side-mounting, and Cook made it very clear, "If you want to install, use Android, Apple doesn't have this ability." ”
But why is Apple supporting this service? Due to a series of antitrust measures taken by the European Union, Apple had to do so, or it would be fined or**, and eventually Apple was forced to abandon the sideload service.
However, who is it good to open sideload? In fact, neither side took advantage, and it was actually a kind of "three defeats".
The first example of failure is Apple's withdrawal from a third-party app store, which means that some of the apps that Apple no longer sells in the app store will be exempt from Apple's taxes, i.e., 30% of the proceeds.
The second drawback is to let third-party ** users come in, in this way, the quality of the app will become uneven, and because Apple does not have any control over this, this can be felt in people who use Android in China, all kinds of garbage APP is flooded, the feeling of obtaining permissions and privacy is very chaotic, even the APP is messy, random pop-ups, all kinds of ads, fear of memory loss, this, everyone knows.
Do you think you can enjoy a 30% tax deduction other than software developers? In fact, although Apple has opened up the side** function, it still has many restrictions, such as changes to the rules of iOS and the Apple Store in the European market, and some other fees have been added and reduced"Apple tax"。
If it is not installed on the AppStore, you will need to pay a "core technology fee", that is, if the user installs a new piece of software within a year, then Apple will have to pay 0A "standby credit" of 5 euros to Apple. If the app reaches 2 million installs a year, the developer will need to give Apple a "backup credit" of 1 million euros and Apple will have to pay Apple 40 million yuan a month.
This figure is equivalent to paying Apple 30% of the tax, which many small and medium-sized enterprises cannot afford.
On the other hand, if you install the program on the side, many of Apple's"Screen time"with"Purchase item sharing"will be restricted and cannot be used normally, which seriously affects the user's experience.
All in all, in the current situation, no one can profit from the attack on the two wings, but on the contrary, both sides lose, and all parties in the chain of interests suffer.
Many people think that it is okay, only in Europe, China, Apple can use Android even without using Apple directly.
As for domestic mobile phones, I hope that China can also accept side installation, so that everyone will no longer use Apple mobile phones, but choose domestic mobile phones to give themselves extra points.