I've been talking about how to survive all these years, and suddenly a fan asked me about the topic of competition, and my heart suddenly became happy, which is not schadenfreude, but that no one has mentioned the word competition for too long, which makes the industry hopeless.
Before 2020, this topic was even more popular than admissions, and these words were almost unheard in recent years, and now this topic is back, which is a good sign.
The word competition is divided into two levels and two scenarios, one is surface competition and the other is core competition, and the two scenarios are offline regional market and online **.
Most of the competition encountered by institutions is peer-to-peer malicious competition, referred to as encountering-stirring sticks.
When you encounter such a peer, you don't have to worry, but it will be uncomfortable to encounter the all-round competition I talked about above.
Like today's fan said, he will do whatever you do, and the key is to use the garbage method of rumors to disgust you.
I told this fan that if you just stay in the point-to-point mutual disgust, the other party will think that you are messing with him, so when you encounter such a-stirring stick, you have to kill the chicken with a knife and get it in place at one time.
So in the face of malicious competition from peers, how to kill chickens with a knife.
At the beginning, we talked about it, competition is divided into 2 levels and 2 scenes, no matter how disgusting the-stirring stick you encounter, remember to start a comprehensive competition, don't get entangled at the point where he disgusts you, if you continue to be entangled at that point, then the other party is successful.
What you have to do is to ignore these little tricks, from the surface to the core, and start a counterattack in an all-round way, as for why you want to mobilize the people, I will talk about it at the end of the article.
One of the advantages of this kind of counterattack is that it can make the team cohesion immediately burst and be consistent with the outside world.
In 2014, there was an organization in Beijing that could be said to plagiarize us without any lower limit, from the team organization structure to a publicity**, even the topic selection and shooting were exactly the same, and even the curriculum system was copied.
This is no longer a point-to-point disgusting you, it is the other party to start a full-scale competition.
Even in such an extreme situation, from 2 levels and 2 scenes, the team mood is raised, and finally the customer still chooses us, because if the comprehensive competition cannot be pulled up, the customer will not know who is the original.
I've seen a lot of institutions because the other party disgusts you, and then uses the same way to disgust the other party, which is actually lowering the market floor, comparing who has a low IQ.
So what is all-out competition?
Comprehensive competition is to upgrade all aspects of the operation of the institution, such as teaching, sales, home-school interaction, etc., and carry out large-scale upgrading actions through channels or self-improvement.
Before upgrading these links, be sure to have a kick-off meeting.
You can recall what actions Huawei did when the beautiful country made a comprehensive neck jam on Huawei, I was very impressed by a Huawei promotional poster, and there was a ** Unfortunately, I didn't find it, it seems to be a collective oath by all Huawei executives.
That is to say, once it reaches the competitive level, it is not the boss's business alone, and all the emotions of all personnel in the entire company must be mobilized, comprehensively upgraded at the work level, and the dimensionality reduction blow to the-stirring stick.
At the end of the article: Encountering the-stirring stick is actually a good opportunity to upgrade the team.