(CCTV Finance "First Time") In 2024, a total of nine domestic films will meet the audience, eight of which will be released on the first day of the Lunar New Year, although there are no super blockbusters of the hard sci-fi and costume fantasy genres that were considered to be the most box office in the past, but this year's Spring Festival films have set the fastest pre-sale box office speed of new Spring Festival films in the past three years in the pre-sale stage.
From the content point of view, this year's Spring Festival movies are mainly in comedy and animation genres, but they focus on different subdivisions, including both comedy + inspirational "Hot and Hot", comedy + racing "Flying Life 2", comedy + law "Article 20", and comedy + science fiction "Bear Infested: Reversing Time and Space", etc., which can meet the viewing needs of consumers of different ages and preferences.
Zhang Zhenhua, the person in charge of a cinema in Changsha, Hunan: The Spring Festival films are mainly family carnivals, and many of them are sent by the whole family, parents with their children, and children with their parents into the cinema. In the past few days of the Spring Festival, we have basically more than 3,000 moviegoers every day.
As the most important schedule of the year, this year's Spring Festival holiday is 8 days long, also known as "the longest Spring Festival file in history", and many viewers have more than one movie during the Spring Festival holiday.
The audience's high willingness to watch movies has created more room for box office performance, and the attendance rate of each theater is very high, and the number of shows is almost full.
Yuan Teng, general manager of a theater in Yingtan, Jiangxi: **The time period is from 1:30 p.m. to 9 p.m., and the seating rate can basically reach more than 90%. Non-** time periods can also be around 60% to 70%.
*Please specify CCTV Finance.
Editor: Zhang Yafang.