In the high-end smartphone market, Samsung and Apple have always been the two giants, and their flagship models are often the crystallization of technology and design. However, a test of the Samsung Galaxy S24 Ultra against Apple's iPhone 15 Pro series made quite a splash. This contest between material and cost has called into question the strategy of Samsung S24 Ultra.
For a long time, the Samsung Galaxy S series has attracted the attention of consumers with its exquisite craftsmanship and high-end configuration. And the S24 Ultra, as the top flagship of the series, is naturally also attracting attention. However, just when people were praising it, a piece of news about the cost of its materials was a big surprise.
Well-known tech channel JerryRigEverything conducted a unique "fire test" on the Samsung Galaxy S24 Ultra and the Apple iPhone 15 Pro. The test results show that although the two phones use a titanium alloy frame, there is a world of difference in the content and quality of titanium alloy.
The titanium frame of the Apple iPhone 15 Pro series remains rock-solid even at high temperatures, thanks to the grade 5 titanium alloy used. Although the Samsung Galaxy S24 Ultra uses grade 2 titanium alloy on the outside, its internal structure uses a lower-cost 6061 aluminum alloy, and there is a layer of plastic between the two.
This "sandwich" design not only raises doubts about its durability, but also makes people feel that its high price tag is not worth it. Testers estimated that the titanium alloy used in the iPhone 15 Pro series is worth about $10 to $15, while the S24 Ultra is only $3 to $5. Such a cost gap begs the question: is the price of the Samsung S24 Ultra reasonable?
In fact, the starting price of Samsung S24 Ultra is as high as 9699 yuan, which is much higher than the starting price of 6949 yuan for the iPhone 15 Pro series after several rounds of price cuts. Such a gap has discouraged many consumers and turned to other brands of mobile phones with higher cost performance.
In the face of such market feedback, should Samsung consider adjusting its pricing strategy? After all, in today's increasingly competitive smartphone market, consumers have higher and higher requirements for cost-effective products. If the Samsung S24 Ultra can't give a reasonable explanation in terms of materials and cost, then its high price will only become a stumbling block to its sales growth.
Of course, we can't deny that the Samsung Galaxy S24 Ultra excels in other areas. However, as a flagship model, it should be extreme in every way to be worthy of the high spending of consumers. Otherwise, even if it has advanced technology and excellent performance, it will be difficult to win the hearts of consumers.
Therefore, we call on Samsung to reconsider the pricing of the Galaxy S24 Ultra and give a more reasonable and accessible price**. This will not only enhance its competitiveness in the market, but also allow more consumers to enjoy the excellent experience brought by this flagship model.
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