In-depth dialogue with entrepreneurs in emerging industries in various fields, discover the direction of the times, and see how brand founders cultivate new forces in the new era. Produced by the Mother Tongue Institute and broadcast simultaneously on multiple platforms.
Ying Xi, the director of "Interview with the Mother Tongue Learning Society", talked with Li Li, head of the Henan Mother Tongue Culture Promotion Center, to talk about the origin and development of the second generation of education, as well as the far-reaching impact of the deep integration of entrepreneurial thinking and education on the future development of the industry.
InThe trend of the development of the timesOn the second generation, the second generation set sail
In recent years, a new generation of entrepreneurs has emerged, and brand managers in various industries have emerged. As a result, the second-generation business education industry has begun to attract public attention. It has also led to people's thinking about whether the second-generation education can bring a new wave of business civilization in the future.
Each era has its specific economic development situation, and today's world has entered an era of rapid development, which is more flexible and efficient; From the past technology to support change, to the current technology to promote change, the word "new" is everywhere. In recent years, more and more young people have chosen the more challenging option between a secure job and starting a business.
What kind of industry is second-generation education, and can it bring a new wave of business civilization in the future?
Moderator:In recent years, we have all heard the concept of the second generation, so I want to ask today, what does the second generation refer to?
Li Li:The second generation is roughly divided into two types. The first is a new generation of entrepreneurial groups with the goal of entrepreneurial predecessors; Second, their parents have gained a certain wealth and social status through entrepreneurship, and their children still choose to start their own businesses or inherit the family business.
Moderator:Do you think this kind of entrepreneurship and innovation is important for a business? Why do young people choose to start their own businesses nowadays?
Li Li:Each era has its own specific economic development situation, and today's world has entered an era of rapid development, which is more flexible and efficient; Contemporary young people pay more attention to their own independent personality development, pursue a more relaxed and suitable working environment and innovative business models, and realize personal value and a personalized attitude towards life through self-entrepreneurship.
Moderator:As the general manager and person in charge of your native Henan branch, how do you plan the development of the Henan market and layout?
Li Li:Corporate innovation is the key, our mother tongue has been striving to help Chinese brands, and now, we will build the second generation of the second generation of the study club as a key project, for the 20-35 years old of the second generation to establish a real Kochi circle and off-campus university, to cultivate the leaders and generals needed by the society. The Henan Mother Tongue Culture Promotion Center takes one province, one center, one city, one base, and one county (one platform) as the window to carry out the recruitment of founders and co-creators in the province. In 2024, in Zhengzhou, the provincial capital, we will build a cultural business card of more than 1,000 "mother tongue bookstores" and a spiritual home for entrepreneurs and the second generation.
Moderator:What made you join the native language?
Li Li:I think there are two things that made me very determined to join my native language:
First and foremost, I am the mother of a sophomore, and second-generation education and employment are the most important issues facing our family, clan and society. On the other hand, I turned out to be a professional technician and business manager who has worked in the garden industry for 20 years. Today's industries and enterprises are facing challenges and opportunities that have never been experienced, including changes in business rules, technological innovation, social changes, etc., in this cruel elimination process, how to do not lag behind, do not fall behind, do not eliminate? The most fundamental thing is to strengthen the spirit of learning and innovation, and to have the vigorous vitality in market competition.
Mother tongue, with the mission of cultivating brand founders, to build the world's leading cultural communication center, to respond to the major challenges faced by the business society with new vision and new thinking, and to cultivate national leaders by allowing the second generation to establish a top-level classroom for top-level thinking and cognitive decision-making. It not only solves the problem of the second generation, but also injects new vitality into the brand creation of individuals and enterprises.
Precipitated in time, with a glimmer, summoning a glimmer
A former professional and business leader who has been working in the landscape industry for more than 20 years, Ms. Li Li decided to join her mother tongue for two reasons: she is the mother of a sophomore, and second-generation education and employment are the most important issues facing our families, clans and society.
On the other hand, today's industries and enterprises are facing challenges and opportunities that have never been experienced, including changes in business rules, technological innovation, social changes, etc., in this cruel elimination process, how to do not lag behind, do not lag behind, do not eliminate? The most fundamental thing is to strengthen the spirit of learning and innovation, and to have the vigorous vitality in market competition.
Mother tongue, adopts the common governance structure of the world's business schools, in order to cultivate business leaders, build a world-leading cultural communication center, respond to the major challenges faced by the business society with new vision and new thinking, and cultivate national leaders by allowing the second generation to establish a top-level classroom for top-level thinking and cognitive decision-making. It not only solves the problem of the second generation, but also injects new vitality into the brand creation of individuals and enterprises.
Cultural nourishment from the East
As the general manager and head of the mother tongue Henan branch, Li Li has made a long-term plan for the development of the Henan market and layout, and she concluded: "For the development of the market, enterprise innovation is the key. In order to inherit the temperature of oriental civilization and Chinese culture, we have developed cultural and creative and cultural tourism routes such as exotic mysteries, oriental rhyme, and urban feelings, and with the help of the concept of Du Ruo aesthetics, we have integrated innovative thinking and global outlook into the companies or lives of nearly 10,000 entrepreneurs. ”
The business curriculum in the mother tongue focuses on solving the nine system problems of the creative generation. Mother Tongue Creation Second-Generation Workshop, Innovative Business School Training Camp, Venture Capital Workshop, Entrepreneurship Workshop. Through the perfect integration of innovation theory, innovation case, philosophical thinking, business classics, etc. The multi-thinking model is the starting point, and through the whole online and offline process such as classroom practice, field drills, review and feedback, etc., the comprehensive ability of the second generation is comprehensively improved.
In order to inherit the temperature of oriental civilization and Chinese culture, the designers have developed cultural and creative and cultural tourism routes such as exotic mysteries, oriental rhymes, and urban feelings, and integrated innovative thinking and global views into the companies or lives of nearly 10,000 entrepreneurs with the help of the concept of Du Ruo's aesthetics. As one of the practitioners in the emerging industry, Li Li has witnessed the development of second-generation education. "We will build the second-generation workshop as a key project, and build a real Kochi circle and off-campus university for the second-generation generation between 20 and 35 years old, and cultivate leaders and generals needed by society. Li Li said proudly. "That's the power of education, and in order to make it happen, the technology behind it, the manageable solutions are indispensable. ”
The development layout and planning of the Henan market
The Henan Mother Tongue Culture Promotion Center takes one province, one center, one city, one base, and one county (one platform) as the window to carry out the recruitment of founders and co-creators in the province. In 2024, in Zhengzhou, the provincial capital, we will build a cultural business card of more than 1,000 "mother tongue bookstores" and a spiritual home for entrepreneurs and the second generation.
In today's ever-changing world, second-generation education is undoubtedly a new starting point. Cultivating the leaders and talents needed by society will further unleash the enormous potential of education in the process of promoting the development of human society.
In this way, the second generation of the Mother Tongue Institute is looking for a balance between education and business thinking in the process of constantly broadening the landscape and business knowledge. "People" is the origin of education, so we should think more about how the second-generation education should cultivate and shape leaders, so that they can adapt to the changes of the times and show the value of people.
As the Medici effect shows, when ideas are based at the intersection of different fields, disciplines, and cultures, you can tie together existing concepts to form a large number of extraordinary new ideas, and innovation occurs at the intersection.
It is foreseeable that the second-generation education will provide more diversified education methods for the second generation, and give wings to the dreams of more second-generation creators. We look forward to reinventing ourselves to bring more possibilities to our future.
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